• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Jack Daniel's Tennessee Fire Teams Up With Top Drag Queens For Mukbang-Inspired Digital Content Series

"Drag Queen Mukbang" blends two Millennial food trends to raise awareness about COVID impact on the LGBTQ+ community during Pride Month

Logo for "Jack Daniel's Tennessee Fire Presents Drag Queen Mukbang." Image credit: Jack Daniel's

News provided by

Jack Daniel's

Jun 16, 2020, 09:30 ET

Share this article

Share this article


MIAMI, June 16, 2020 /PRNewswire/ -- Jack Daniel's Tennessee Fire, a classic spirit that blends the bold character of Jack Daniel's Tennessee Whiskey with cinnamon liqueur, is partnering with some of America's leading drag queens for "Drag Queen Mukbang," a branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch. Debuting during Pride Month on JackFirePride.com, the four episode series will feature YouTube sensation Patrick Starrr, Gia Gunn ("RuPaul's Drag Race" Season 6), Eugene Lee Yang (The Try Guys) and Laganja Estranja ("RuPaul's Drag Race" Season 6) serving up a virtual dining experience filled with food, Jack Daniel's Tennessee Fire, laughs and all kinds of fabulousness. The stars will discuss the impact of COVID-19 on their lives and its impact in the LGBTQ+ community through off-the-cuff storytelling and testimonials.

Series trailer, featuring Patrick Starrr, Gia Gunn, Eugene Lee Yang, and Laganja Estranja.
Series trailer, featuring Patrick Starrr, Gia Gunn, Eugene Lee Yang, and Laganja Estranja.
Series poster, episodes air every Saturday at 10am ET through July 11 on JackFirePride.com. Image credit: Jack Daniel's
Series poster, episodes air every Saturday at 10am ET through July 11 on JackFirePride.com. Image credit: Jack Daniel's

"Jack Daniel's Tennessee Fire Presents Drag Queen Mukbang" will blend the irreverence of a drag queen brunch, a drag show normally performed in front of a live audience during a late morning meal, with the intimacy of mukbang, a popular genre of social media videos that feature hosts enjoying a variety of food while interacting with the audience. New episodes of "Drag Queen Mukbang" will debut weekly and feature talent enjoying a lavish meal mukbang-style while entertaining viewers with quips, jokes and other surprises highlighting Tennessee Fire.

With bars, clubs and event spaces shuttered in the wake of the pandemic, drag queens and other self-employed entertainers who earn their livelihoods from performing at these venues have faced unprecedented financial hardship, which will be addressed by the "Drag Queen Mukbang" hosts in each video. With an aim to champion organizations and initiatives that support LGBTQ+ communities, Jack Daniel's Tennessee Fire has also partnered with GLAAD and various local nonprofits across the country. A longtime supporter of the LGBTQ+ community, Jack Daniel's parent company Brown-Forman has received a perfect score for 10 consecutive years on the Corporate Equality Index, a national report on corporate policies and practices related to LGBTQ+ workplace equality.

More about the cast of "Jack Daniel's Tennessee Fire Presents Drag Queen Mukbang" and the premiere dates for their videos:

  • Patrick Starrr - One of the first "men in makeup" on YouTube, Patrick Starrr is a beauty guru pioneer who has amassed over 4 million subscribers and dolled up celebrities such as Kim Kardashian West and Paris Hilton. (June 20)
  • Gia Gunn - A transgender contestant featured on Season 6 of "RuPaul's Drag Race" and Season 4 of "RuPaul's Drag Race: All Stars," Gia is known for her iconic catchphrases and being an outspoken advocate for trans rights. (June 27)
  • Eugene Lee Yang - Best known for being 1/4 of The Try Guys, Eugene also has a drag persona — Cheyenne Pepper — who has hosted the 2018 Streamy Awards and performed alongside "RuPaul's Drag Race" queens at last year's VidCon closing ceremony. (July 4)
  • Laganja Estranja - A contestant on Season 6 of "RuPaul's Drag Race," Laganja was named one of "The Most Powerful Drag Queens in America" by New York Magazine and featured on the cover of its special issue alongside Gia Gunn. (July 11)

Due to national stay-at-home orders, each episode was self-shot entirely by the hosts. Any hosts that appear together in an episode are also in quarantine together, in compliance with social distancing restrictions. In addition to handling production duties, the performers designed their own sets using whatever materials were readily available — with the exception of Tennessee Fire products.

"I wore a costume that I already had on hand and did the makeup myself," said Eugene Lee Yang. "We may be limited in what we can do while filming, but Jack Daniel's Tennessee Fire worked with us every step of the way to create the ultimate drag-themed mukbang experience."

"For some reason, food, drink and drag just seem to go together," said Laganja Estranja. "My fellow queens and I applaud Jack Daniel's Tennessee Fire for shining a light on the community during these challenging times and using this series to support organizations like GLAAD."

"The drag community consists of many artists and performers who depend on nightlife spaces to earn a living," said Gia Gunn. "Many people in our community are struggling right now as a result of the shutdown. I am super thankful to Jack Daniel's Tennessee Fire for calling attention to this part of the industry that is often overlooked."

"This lineup is about inclusivity," said Patrick Starrr. "We have drag queens and beauty gurus, drinkers and non-drinkers like Gia, a Try Guy and a transgender woman. We're able to connect over our love of performing and just share good food and Jack Daniel's Tennessee Fire with viewers."

"Jack Daniel's Tennessee Fire is honored to collaborate with such an extraordinary roster of talent to produce a one-of-a-kind content series that also addresses some real issues being faced by the LGBTQ+ community," said Fabricia da Silva, Field Marketing Manager of Jack Daniel's Tennessee Whiskey. "This series combines an IRL food trend with a social media phenomenon to create bold and fiery content designed to warm hearts and lift spirits."

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Website: www.jackdaniels.com

Please drink responsibly.
Jack Daniel's and Jack Daniel's Tennessee Fire are registered trademarks ©2020.
Whiskey Specialty, 35% alc. by vol. (70 proof), produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

www.jackfirepride.com
For downloadable press information, click here.

SOURCE Jack Daniel's

Related Links

https://www.jackdaniels.com/

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.