Jack Link's® Introduces Grass-Fed & Finished Beef Stick Multipacks and LiL' Links Mini Stick Multipacks

New high-quality meat stick multipacks deliver the premium ingredients families want at a more accessible price than many leading better-for-you meat stick brands.

MINONG, Wis., Sept. 28, 2026 /PRNewswire/ -- Jack Link's, the world's leading meat snack brand, today announced the launch of its new Grass-Fed & Finished Beef Stick Multipacks (10-count) and LiL Links' Mini Stick Multipacks (3 & 6 count).

With these new options, consumers get more sticks in every pack and the same premium grass-fed protein, without the "ick" of the premium price tag. For too long, consumers have been conditioned to pay more while getting less. Jack Link's is changing that with a 0.92-ounce beef stick delivering 8 grams of protein, the same protein-to-ounce ratio as competitors, at a much more accessible price. The sticks come in Original, Teriyaki and Jalapeño, delivering high-quality protein, clean ingredients and great taste while making premium protein more accessible for everyday families. More sticks. More protein. Less compromise.

Also joining the lineup are new LiL' Links Mini Stick Multipacks, a convenient grab-and-go option designed for busy families and snackers of all ages. Available in Grass-Fed Beef and Antibiotic-Free Turkey, each stick delivers 5-6 grams of protein with zero sugar at a much more accessible price than competitors. LiL' Links are also made with no added MSG and no nitrates or nitrites, offering a simple, high-quality protein snack that fits seamlessly into lunchboxes, pantries, road trips and everyday snacking.

This new lineup is designed for busy families looking for nutritious, portable snacks that fuel and everyday life.

"Consumers shouldn't have to choose between quality, nutrition and affordability," said Lori David, VP of Integrated Marketing at Link Snacks, the makers of Jack Link's. "Too many brands have convinced people that 'premium' means paying more. We don't buy that. With our new Grass-Fed & Finished Beef Stick Multipacks, families get 100% grass-fed and finished beef, high-quality ingredients and real protein at a price that's roughly 20%¹ lower than many well-known competitors. We're proving that better meat snacks don't have to come with a premium price tag."

The launch comes as protein continues to drive growth across the snacking category, with 61% of consumers saying they would choose meat if they could only have one source of protein and 58% saying they trust meat snacks more than protein shakes or protein bars for their health benefits.²

For more information on Jack Link's, visit www.jacklinks.com. 

About Link Snacks

Link Snacks is a global powerhouse in protein snacking and the home of Jack Link's, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest‑growing brands in the world: Jack Link's^®, Lorissa's^™ Organic Snacks, Golden Island^®, Country Fresh Meats^®, Rare Breed^®, Peperami^®, BiFi^®, KOOEE! ^® and more.

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¹ NielsenIQ, TOTAL US XAOC, W/E 9/12/2026
² Protein Paradox: Survey Commissioned by Link Snacks via Talker Research.

CONTACT: Keegan Shoutz, [email protected]

SOURCE Link Snacks, Inc.