Rare Breed® & Stray Project Launch "Impossible to Ignore" Campaign for National Adopt a Shelter Dog Month

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Oct 12, 2026, 07:15 ET

Limited-Edition Collaboration with Stray Project Helps Feed Shelter Dogs
and Shines a Spotlight on Dogs Waiting for Their Forever Homes

MINONG, Wis., Oct. 12, 2026 /PRNewswire/ -- This October, in honor of National Adopt a Shelter Dog Month, Rare Breed^®, the premium dog treat brand that champions the underdog, is partnering with Stray Project to launch Impossible to Ignore, a purpose-driven campaign designed to turn awareness into action for shelter dogs across the country.

Rare Breed x Stray Project Impossible to Ignore Campaign Photo

At the heart of the campaign is a limited-edition Rare Breed × Stray Project clothing collection that gives dog lovers a tangible way to make a difference. For every product purchased from the collection, Stray Project donates 80 meals to shelter dogs across the country through Greater Good Charities^®, helping support dogs while they wait for loving homes.

Impossible to Ignore was created around a simple truth: shelter dogs deserve to be seen.

To bring the campaign to life, Rare Breed and Stray Project partnered with Stronger Shot Photography and the Humane Society of Tampa Bay to photograph 12 real shelter dogs available for adoption. The dogs became the faces of the Impossible to Ignore campaign and now appear across all creative assets and digital platforms, giving each dog additional visibility and exposure to potential adopters.

"There are incredible dogs in shelters just waiting to be noticed. Impossible to Ignore is about changing that," said Frank Jackman, Director of Emerging Brands at Link Snacks, the makers of Rare Breed. "Together, we're using our platform, community, and love for dogs to help these underdogs get seen. We couldn't think of a better time to launch it than National Adopt a Shelter Dog Month."

"Professional photography helps shelter dogs stand out and show the personalities that make them special," said Adam Goldberg, Founder of Stronger Shot Photography. "A great photo creates connection and helps someone imagine that dog as part of their family. That's why we're proud to partner with Rare Breed, a brand choosing to spotlight real shelter dogs still waiting for their forever homes."

"Shelter dogs deserve to be seen, celebrated, and given every opportunity to find a loving home," said Evan Graves Co-Founder of Stray Project. "From our first conversation, Rare Breed shared our passion and commitment to making a meaningful impact, making them a natural partner for this initiative. Together, we created Impossible to Ignore to put shelter dogs front and center and inspire more people to consider adoption during National Adopt a Shelter Dog Month and beyond."

The campaign is a natural extension of Rare Breed's ongoing mission to provide dogs across the country with quality, real meat dog treats with only 3 ingredients. Through partnerships with shelters and rescues across the country, the brand works to help dogs get seen, supported and adopted through initiatives ranging from treat donations and adoption fee sponsorships to storytelling that gives overlooked dogs a chance to find loving homes.

How to Get Involved

Starting now consumers can now visit strayproject.com/impossible to:

Help provide 80 meals to shelter dogs with every purchase and signup.
Join the Movement by signing up for notifications.
Shop the limited-edition Rare Breed × Stray Project collection when released on Oct. 22.
Meet the shelter dogs featured in the Impossible to Ignore campaign.

For more info, follow the campaign on Instagram at @rarebreedpet and @strayprojectco.

About Link Snacks
Link Snacks is a global powerhouse in protein snacking and the home of Jack Link's, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest‑growing brands in the world: Jack Link's^®, Lorissa's^™ Organic Snacks, Golden Island^®, Country Fresh Meats^®, Rare Breed^®, Peperami^®, BiFi^®, KOOEE!^® and more.