Jack Morton Unveils New Brand Identity Following Merger, Signaling a New Era of Experience Without Limits

Global Launch Reflects Expanded Capabilities, Integrated Expertise, and a Belief That There Is Still No Substitute for Being There

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Jack Morton today unveiled its new global brand identity, marking a major milestone following the company's merger with Impact XM earlier this year. Built around a new positioning, Experience Without Limits, the launch reflects a stronger, more integrated agency with expanded capabilities, deeper expertise, and a renewed ambition to redefine what experiential can achieve for the world's most ambitious brands.

"The launch of our new brand is about much more than a new look and feel; it's a reflection of who we've become and where we're headed," said Jared Pollacco, CEO of Jack Morton. "By bringing together the strengths of Jack Morton and Impact XM, we've created something unique in the marketplace: one global team bringing every craft together under one roof, from strategy and storytelling to fabrication, production, technology, environments, and measurement. Whatever our clients can imagine, we have the talent, expertise, and scale to make it real. Experience Without Limits is our commitment to removing the barriers that often stand between ambitious ideas and meaningful impact."

The launch reflects the strength of a global agency built to take on the challenges others shy away from. Today, Jack Morton brings together more than 1,000 experts across 20 locations worldwide, delivering 35 brand experiences every day for many of the world's best-known brands. Trusted by 10 of the world's top 20 technology companies and one-third of the world's leading life sciences brands, the agency pairs nearly nine decades of experience with the ability to imagine, build, and deliver experiences at a scale few can match.

At the heart of the new brand is a simple belief: in a world overflowing with content, growing skepticism, and increasing isolation, there is still no substitute for being there. The moments people remember are rarely the ones they scroll past. They're the ones they participate in, share with others, and carry with them long after they've ended.

At Jack Morton, Experience Without Limits means creating experiences that defy expectations and expand what ambitious brands believe is possible. We combine creativity, innovation, human insights, and measurement to transform business challenges into experiences that forge stronger human connections and move people from curiosity to action.

For Jack Morton, the rebrand itself became an opportunity to demonstrate the thinking behind the new brand. Rather than treating the launch as a communications campaign, the agency approached it the same way it approaches client challenges: by designing an experience people could actively engage with rather than simply observe.

"Most companies launch a brand with a new logo, a new color palette, and a new set of guidelines. We saw an opportunity to do what we ask our clients to do every day: create something people can actually experience," said Erik McKinney, Head of Creative - North America, Jack Morton. "The creative challenge was simple: if Experience Without Limits is our belief, how do we bring that belief to life? That led us to explore how we could tell our story through multiple senses, across physical and digital worlds, and in ways that invite participation instead of passive observation. It's a launch rooted in the same thinking that powers our work every day."

That philosophy shaped every element of the rollout. Clients, partners, and employees will encounter the new brand through a series of connected physical and digital moments designed to be explored, interacted with, and shared. The goal was simple: make the launch feel like a Jack Morton experience, not a brand announcement.

The refreshed identity introduces a new visual system designed to express how modern experiences move, connect, and continue beyond a single moment. It also reimagines Jack Morton's iconic three faces, evolving one of the agency's most recognizable symbols for a new era. The three connected forms represent a continuous cycle of intrigue, engagement, and inspiration, recognizing that the most powerful experiences don't end when the moment is over. They spark curiosity, invite participation, and inspire what happens next. By connecting the once-separate faces into a single mark, the identity reflects the agency's evolution into a more integrated global business united by a shared ambition to create experiences without limits.

The rebrand is anchored by a vision to redefine what experiential can achieve, a mission to defy the limits of experiences for ambitious brands, and a promise of One Partner. Endless Possibilities. Together, these ideas reflect a company built to remove boundaries between disciplines, geographies, and channels, giving clients a single partner capable of delivering experiences without limits.

About Jack Morton

Jack Morton is a global brand experience agency that builds experiences without limits for the world's most ambitious brands. We believe that in a world filled with endless content, there is still no substitute for being there. That's why we bring together strategy, creativity, content, technology, fabrication, production, environments, and measurement to create experiences that move people and drive results. With more than 1,000 experts across 20 locations worldwide, we partner with leading brands to build stronger connections, spark action, and create lasting impact through the power of shared experience. Our work has earned some of the industry's highest honors, from Cannes Lions and Effies to Emmys, Clios, EX Awards, and recognition as a leading global experience agency. Visit us at jackmorton.com.

SOURCE Jack Morton