NEW YORK, June 30 /PRNewswire/ -- Global brand experience agency Jack Morton Worldwide has been awarded a Silver Lion in the Film Craft category at Cannes Lions. The award was given for special effects and computer graphics for "Nokia Focus Group," a digital viral film created for the N900 phone made by Nokia.
The film was created to re-engage tech-passionate consumers in the Nokia brand and to generate online buzz around the N900, Nokia's new Maemo mobile device. The viral needed to do the unexpected and generate conversations about the brand. The goal was to achieve 100,000 hits over 30 days--a target reached in two days. Extensive, sometimes contentious, comments on the video added needed edginess to the brand perception. Click here to watch (http://www.canneslions.com/work/craft/entry.cfm?entryid=3209&award=3).
"I'm extremely pleased about the creative work that went into wining this prestigious award at the Cannes Lions International Advertising Festival," said Josh McCall, Chairman and CEO of Jack Morton. "This award is evidence of our ongoing dedication to producing great work for our clients."
About 57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France
The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
About Jack Morton Worldwide
Jack Morton Worldwide is a global brand experience agency. We create experiences that strengthen relationships between brands and the people who matter most to them—thereby helping our clients become talked-about experience brands. Rated among the top marketing service agencies worldwide, we integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Jack Morton has a staff of 500 employees in the US, Europe and Asia-Pacific that drive our idea-led agency culture and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.
SOURCE Jack Morton Worldwide