Jaguar Takes Platinum to the Hollywood Bowl

LOS ANGELES, May 4, 2011 /PRNewswire/ -- Jaguar Cars is proud to announce its role as the official vehicle of famed Los Angeles icon, the Hollywood Bowl – for the second consecutive year. Commencing in June 2011, Jaguar will continue its three-year partnership with the Los Angeles Philharmonic Association at the Hollywood Bowl that will feature the year's hottest ticket – the Jaguar Platinum Concert Series – consisting of eight Jaguar-branded concerts that include some of the season's most eagerly anticipated musical performances. The sponsorship will assist in promoting the Jaguar Platinum Coverage warranty program noted for being best in its class.

"We are thrilled to continue our partnership with the Hollywood Bowl for a second year," says David Pryor, Brand Vice President, Jaguar North America. "Jaguar and the Hollywood Bowl share a rich history as iconic brands that are synonymous with top influencers in the entertainment and music industries. This partnership sets the perfect stage to introduce Jaguar's extraordinary vehicle line up to the esteemed guests of the Hollywood Bowl."

The Jaguar Platinum Concert Series, presented by the LA Phil at the Hollywood Bowl, features a series of high-profile musical performances set under the stars. The line-up includes acclaimed performers such as the Los Angeles Philharmonic's virtuoso conductor, Gustavo Dudamel, and special performances by Harry Connick, Jr., Gloria Estefan and others. The full calendar includes:

– Fri, June 17: Opening Night at the Bowl with Harry Connick, Jr. and Gloria Estefan

– Wed, July 13: Chris Botti and Bobby McFerrin with Yellowjackets

– Sat, July 16: Sarah McLachlan with the Hollywood Bowl Orchestra

– Thurs, July 21: Gustavo Dudamel conducts Strauss

– Sat, July 30: Michael Feinstein and the Singing Stars of Television

– Thurs, August 11: Joshua Bell and The Four Seasons

– Wed, August 17: Joni's Jazz

– Sun, September 18: Moulin Rouge

The sponsorship also features a number of compelling visual and integrative components, including an attention-grabbing display of the gorgeous Jaguar XF at the Bowl's main entrance and the all-new XJL stationed at the VIP valet entrance near the West Gate. The displays and creative advertising shown exclusively at the venue are designed to evoke the Bowl's signature arched stage and legendary musical tradition. Additional elements include a number of VIP receptions for local tastemakers and media.

"We are thrilled to continue our partnership with Jaguar, a brand that shares our commitment to presenting the very best in live music, through our 2011 concert series," said Arvind Manocha, Chief Operating Officer, Los Angeles Philharmonic.

For further information, please visit http://us.mediajaguar.com or www.interactivejaguar.com.

About Jaguar From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. Jaguar manufactures its XJ, XF and XK models in the Castle Bromwich manufacturing plant in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

The Hollywood Bowl

One of the largest natural amphitheaters in the world, with a seating capacity of nearly 18,000, the HOLLYWOOD BOWL has been the summer home of the Los Angeles Philharmonic since its official opening in 1922, and is home to the best and brightest in all genres of music. It remains one of the best deals in Los Angeles; to this day, $1 buys a seat at the top of the Bowl for many of the Los Angeles Philharmonic's concerts. The venue offers something for everyone, from its sizzling summer evening concerts to the daytime summer arts festival for children, "SummerSounds: Music for Kids at the Hollywood Bowl," now in its 43rd season. In January 2011, the Hollywood Bowl was named Best Major Outdoor Concert Venue for the seventh year in a row at the 21st Annual Pollstar Concert Industry Awards. The Hollywood Bowl has become synonymous with summer in Southern California.

SOURCE Jaguar