Jamie Cullum, VEVO, Yelp & Yamaha Launch Nationwide Pursuit for Lost Piano Keys!

NEW YORK, Feb. 24 /PRNewswire/ -- The cover of Jamie Cullum's new album The Pursuit (out March 2nd on Verve Forecast) shows the Grammy & Golden Globe nominated singer/songwriter's piano exploding, and the search is now on to find the missing keys scattered across America.

Starting March 4th fans in each of Jamie's twelve U.S. tour markets, stretching from New York City to Los Angeles, will have the opportunity to find one of the missing keys. Clues to the specific location within each metropolis will be available starting Wednesday February 24th via the "Jamie Lost His Keys" site jamielosthiskeys.com and Yelp at yelp.com; clues will also be sent out in real time via Cullum's Twitter at twitter.com/jamiecullumnews and VEVO'S Twitter at twitter.com/vevo.

The fans that find the keys in each city during the "Jamie Lost His Keys" scavenger hunt will win tickets to Cullum's concerts. All U.S. fans, even those outside of the tour cities, who register for the online and physical scavenger hunt at jamielosthiskeys.com will automatically be entered into a Grand Prize sweepstakes to not only win a private living room concert from Cullum but keep the Yahama T118 Professional Collection Acoustic Upright Piano on which he performs.

Cullum will be touring in support of his newest album, The Pursuit, which will be released March 2, 2010 in the U.S. after having reached the Top 20 on the Album Charts in the U.K. and throughout Europe.

Helping to promote the hunt and make available the clues that will lead to the keys are Verve's promotion partners--VEVO, the new premium music video and entertainment service, Yamaha Corporation of America, and Yelp, a website that connects people to great local businesses.

SOURCE Universal Music Enterprises