PORTLAND, Ore., Oct. 4, 2018 /PRNewswire/ -- Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category and Trusona, the global leader in passwordless identity authentication, today announces a go-to-market partnership that will facilitate the creation of a frictionless, no username/password customer journey while enhancing security within the solution stack.
Together Janrain and Trusona will jointly target consumer fintech, insurance and media brands in the EMEA region who are establishing and retaining app-based relationships with their customers as a convenient service channel and are looking to further grow trust with customers, their identity and data.
Research conducted by Trusona shows that 93 percent of consumers prefer a mobile 'tap in your app' experience on their smartphone instead of entering usernames and passwords, increasing login success by a whopping 43 percent. Those brands that can establish that mobile relationship with their customers stand to benefit from a substantial increase in loyalty and repeat orders.
Trusona's passwordless identity authentication not only improves customer experience, it also enhances security by eliminating passwords and the need for customers to remember usernames. The 2017 Verizon Data Breach Investigations Report (DBIR) claims that weak or stolen passwords are responsible for more than 80 percent of hacking related breaches. By eliminating passwords, organizations implementing Trusona can avoid exposure to data breaches and cybercrime1.
"Mobile devices have become the go-to for native digital consumers to not only interact with their preferred brands but they are also rapidly becoming the de facto authentication device of choice," comments Mayur Upadhyaya, Managing Director for Europe at Janrain. "As a leading customer centric solution and inventor of social login, partnering with Trusona offers a new cutting-edge cross channel experience allowing Janrain to continue to innovate on security features without the ongoing burden of passwords."
Oliver Brough, Managing Director for Europe at Trusona said, "Brands recognize that enabling a great customer experience by making it easy for consumers to login to services is important. With recent digital privacy breaches and GDPR in the EU, consumers are becoming increasingly demanding about trust. By partnering with Janrain, Trusona extends its security and customer experience capabilities into the connected identity and trust domain. Both companies recognize that by treating each customer's identity safely and securely, brands will earn their end-customers' trust and loyalty."
About Janrain Janrain pioneered Customer Identity and Access Management (CIAM) and continues to lead the market with industry-first innovations and global reach. The Janrain Identity Cloud® enables transformational experiences, delivers insights, ensures privacy and security. Janrain clients focus on Identity First, engaging customers with highly personalized, consent-driven experiences that scale to the largest use cases while meeting regulatory and consumer expectations for privacy, security and control. The company manages 1.75 billion digital identities, enabling digital transformation and consumer trust for the world's most recognized brands, including Pfizer, Samsung, Philips, McDonald's and Dr Pepper Snapple Group. Founded in 2002 and headquartered in Portland, Oregon with additional hubs throughout the US, UK, Latin America, India and China. Twitter: @janrain. For more information and industry best practices downloads, visit www.janrain.com.
About Trusona Trusona is the global leader in identity authentication ensuring the True Persona behind every digital interaction. By eliminating all static credentials, authentication becomes frictionless while thwarting the rise of cybercrime perpetrated through static credential replay. Trusona offers a passwordless identity authentication solution for logins and identity proofing. Trusona is leading the #NoPasswords Revolution where there are no passwords to be created, remembered, stolen, or compromised – ensuring people are who they say they are and no one else can. Trusona was founded in 2015 by CEO and cybersecurity expert Ori Eisen and is funded by Kleiner Perkins, Microsoft Ventures, Seven Peaks Ventures, and 2M. For more information, visit www.trusona.com.