JANSON Communications Releases Military Facebook Study

Facebook usage is growing within the DoD

Mar 03, 2010, 12:15 ET from JANSON Communications

MANASSAS, Va., March 3 /PRNewswire/ -- JANSON Communications, a full service communications agency focused on Defense, Aerospace and Government Technology industries, released the results of its Military Facebook Study today.  The study examines the use of Facebook pages by the U.S. military to identify trends, best practices and typical uses. "JANSON took a detailed look at how the military is using Facebook for communication efforts and some very interesting results surfaced," said Fred Wellman, Senior Director of Communications, Public Relations and Social Media at JANSON, who led the project.    

JANSON's Research and Analysis team examined over 680 military pages and grouped the pages into four category types: location, personality, organization and recruiting pages.  The study revealed:

  • 22% of pages lacked clear terms of use governing behavior of fans;
  • 84% of pages had no interaction with fans at all during the study period;
  • Most of the Facebook pages viewed were not marked as the organization's "official" page, leading to potential confusion with fan-created pages and "clone" pages.  

With the recent release of the long-awaited DoD social media policy, use of these channels is likely to grow within the military as instrumental internal and external communications tools.  While many military organizations have already embraced social media, the JANSON study reveals that many still struggle to find an adequate strategy and set of best practices with which to operate.

"The lessons learned in this study apply not only to the military, but any organization in government, business or the non-profit sector.  JANSON is excited to have been the first firm to look closely at this unique communications niche," said Janet Chihocky, Founder and CEO.    

To view the Military Facebook study, go to www.jansoncom.com.  If you would like to know more about the Military Facebook Study or speak with a JANSON executive, contact Christina Rubino at crubino@jansoncom.com or 703.393.2500.  

About JANSON Communications

JANSON Communications is a full-service strategic communications firm focused on supporting the defense, aerospace and government technology sectors. The company specializes in market research and analysis, communications planning, social media, public relations, branding and media training, taking a partnership approach with its clients. Headquartered in Manassas, VA, JANSON also has a location in Huntsville, AL.  For more information, visit www.jansoncom.com.


Christina Rubino

JANSON Communications



SOURCE JANSON Communications