JANSON Forms Strategic Partnership to Enhance Client Services

MANASSAS, Va., Aug. 9 /PRNewswire/ -- JANSON Communications, a full service strategic communications firm focused on Defense, Aerospace and Government Technology Industries, has formed a strategic partnership with brand consultancy Sones + Associates.  The collaboration provides expanded brand building capabilities at JANSON through the introduction of BRAND/OPS, a new offering that addresses unique ways to help strengthen an organization's market position.

Founders of the two firms, Janet Chihocky of JANSON Communications and Sharlene Sones of Sones + Associates, created the specialized program and framework to help clients position themselves to increase and improve business by creating more meaningful connections with stakeholders.

"Our customers are operating in a rapidly transitioning environment where traditional buying patterns and stakeholder requirements are no longer the status quo. Organizations need to fire on all cylinders, maximizing every asset they have," said Janet Chihocky.  Recognizing the need for a response to the changing business climate, BRAND/OPS was created to provide a new approach to mobilizing brands as a driver for success.  

Chihocky continued, "JANSON's market-specific expertise in communications strategy and market positioning combined with Sones' unique approach to branding, provides clients with a grounded, effective means to elevate current stakeholder relationships and capture new business. BRAND/OPS is an approach that leverages analytics, messaging and strategy to develop powerful stories for customers to communicate with clarity and bundle the value they deliver."

Sones, who has helped strengthen many well-known global brands including Benetton Sportsystem, Spalding Sports, and the LPGA, said she is excited about joining forces to apply this specific knowledge within JANSON's market. She said, "Organizations in this specialized industry can benefit from a deeper understanding of the power of their distinctive brands, as well as ways to help activate it toward reaching their goals. If they want a stronger connection to their customers or stakeholders, BRAND/OPS will provide those results."

To learn more about BRAND/OPS visit www.brand-ops.com or to set up an interview with Chihocky and Sones contact Christina Rubino at [email protected] or 703-393-2500.

About JANSON Communications

JANSON Communications is a woman-owned small business that specializes in providing strategic communications and public relations services to commercial and government clients.  With over 250 combined years of experience in such services as market analysis, strategic communications, organizational branding, advertising and media buying, integrated marketing communications campaigns, public affairs and media relations, JANSON has developed a reputation for a singular focus on client success. To learn more about JANSON's services, visit www.jansoncom.com.

About Sones + Associates LLC

Sones + Associates' unique approach helps clients uncover the stories that resonate with their customers and create loyalty, buzz, connection and advocacy.  To learn more about the power of brand stories visit www.brandstoria.com.

SOURCE JANSON Communications