Japanese Agency ADK First To Form Strategic Partnership With Leading Co-creation Community eYeka

NEW YORK and PARIS, Dec. 6, 2011 /PRNewswire/ -- As creative agencies across the world feel increased pressure from their clients to better leverage the millions of innovative ideas and content that are generated daily by consumers online, Japanese agency ASATSU-DK INC. (ADK) is the first major marketing group that is strategically investing into co-creation with consumers.

ADK has formed an exclusive strategic partnership in Japan with eYeka, the World's leading co-creation community. Tapping into the collective creative power of eYeka's online community of 200,000 consumers will allow ADK to access fresh, consumer-rooted creative ideas to help its clients innovate their marketing and communication. As eYeka is an online community, ADK will be able to reach out to creative consumers in 94 countries in a matter of weeks, significantly accelerating its ability to deliver campaigns that resonate across the globe for its clients. The partnership is effective as of the 1st of December 2011.

"The duty of an agency is to embrace change before its clients do, so we have decided to take the lead with a new, open model where we integrate consumer ideas from start to fuel creative ideas, to produce fresher campaigns that will truly resonate with audiences worldwide," said Kenichiro Omori, head of global business division, ADK INC.

"Consumers are very eager to contribute in building the brands they support. By engaging them at the onset of the creative process, agencies have a unique opportunity to gather fresh thinking, fast that could help deliver more innovative campaigns that truly connect with a generation that wants to be involved," said Francois Petavy, Global CEO, eYeka SA.

About Asatsu-DK Inc.

Asatsu-DK Inc. is Japan's third-largest full service advertising agency and the 15th largest marketing organization in the world (as of 2010). It provides traditional advertising services, including outdoor ads, planning and creative services, print, television, and sales promotion as well as Internet and mobile media. ADK also provides public relations, marketing, and market research services. The agency is affiliated with, and partially owned by WPP. The agency has about 40 offices in nearly 20 countries worldwide including emerging markets Russia and China.

About eYeka

eYeka is the global market leader in online consumer co-creation. We leverage a community of 200,000 creative consumers that helps companies generate fresh creative ideas, unlock innovation opportunities and drive consumer engagement at global level in a matter of weeks and within a confidential, IP protected environment. eYeka serves more than 100 leading brands such as P&G, L'Oreal, Coca-Cola, Unilever, Danone or Microsoft and is present in France, Singapore, UK, USA, Dubai and China. For more information: http://en.eyeka.net

SOURCE eYeka