Japonesque Announces the Launch of Its Color Collection at ULTA Beauty

NEW YORK, Nov. 5, 2013 /PRNewswire/ -- Known for its world-renowned professional makeup tools, Japonesque announces its foray into the world of color.  Created by experts with over 25 years of industry excellence, Japonesque's new color cosmetics collection features products designed to delight the world's most discerning makeup enthusiasts and launches exclusively at ULTA Beauty.

"After three years of perfecting our formulas and compact designs, we are thrilled to announce the launch of the Japonesque color collection," says Karen McKay, President of Japonesque.  "The collection was driven by a no compromise approach to great color shades and fabulous color packaging to house it in.  The same precision and superior craftsmanship that has forever defined the Japonesque makeup tools collection is visible in all of our color cosmetics products.  The long journey to the creation of the final product was well worth the wait."

The inspiration for the Japonesque color collection began in 2009 during the midst of the U.S. recession.  In a time of worry, the brand strived to bring color back into the world.  The result is a full range of cosmetics featuring foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner totaling 72 new SKUs.  The collection combines high-impact fashion color with pro performance flawlessly refined complexion formulations.  The unprecedented color and long wear textures are housed in one-of-a-kind luxurious packaging.  No two compacts are exactly the same.  

"The ULTA Beauty consumer has been a loyal fan of the Japonesque line of makeup tools and we're thrilled to be the exclusive destination offering a full range of cosmetics to accompany them," says Janet Taake, ULTA Senior Vice President of Merchandising. "The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color."

The Japonesque color collection debuted in 220 ULTA Beauty stores nationwide on October 27^th and is also available on Ulta.com.  150 additional ULTA Beauty stores are planned to carry the collection throughout 2013 and 2014 as the retailer continues to expand and open new stores.

Learn more about Japonesque at www.ulta.com and www.japonesque.com  

About Japonesque 
Founded almost 30 years ago, Japonesque has earned the reputation of creating the most versatile, innovative and distinctive makeup brushes and beauty accessories in the industry.  Japonesque makeup brushes and tools are more than just accessories to beauty. They elevate the user's experience.  Japonesque encourages everyone to create beauty together.  Favored by celebrated makeup artist and beauty professionals worldwide, Japonesque products are crafted with precision in mind.  Exceptional materials, superior craftsmanship and their uncompromising standards have allowed them to create some of the most desired beauty accessories in the world for their customers.

About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States.  ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products.  ULTA Beauty also offers a full-service salon in all of its stores.  As of August 3, 2013, ULTA Beauty operates 609 retail stores across 46 states and also distributes its products through the Company's website: www.ulta.com.

SOURCE Japonesque