JAVALUTION (JCOF.PK) Cruise Line Business Unit Expands Fleet / Renews Contract for Alaska Cruises / Grows Revenues

MIAMI, June 23, 2011 /PRNewswire/ -- Javalution Coffee Company (PINKSHEETS: JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Sales Brand JavaFit, and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee, expands its supply agreement with Apollo Ship Chandlers, Inc.  Javalution Coffee Company's wholly owned subsidiary CLR Roasters, in addition to supplying Regent Cruise Lines, is now supplying Oceania Cruise Lines and Discover Cruise Lines.  The total contracted revenue represents $300,000 on an annualized basis.  "We are pleased with our fleet expansion within the Cruise Line Industry.  Our Cruise Line and Hospitality Business Unit continue to be an opportunistic growth category for our company."  The contract renewal for CLR Roasters Alaskan Cruise Line Business represents top line revenue of an additional $100,000 through October of this year.

(Logo: http://photos.prnewswire.com/prnh/20110610/FL17653LOGO)

About Javalution Coffee Company

Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee.  On June 17, Javalution Coffee Company and Youngevity Life Sciences signed a merger agreement set to close on June 30, 2011.  For more information please visit the company's website at www.javalution.com. 

About Apollo Ship Chandlers

Apollo Ship Chandlers brings over forty years of experience in the cruise ship catering industry to its impressive list of clients. Apollo has prospered from servicing a single ship in 1969 to servicing 16 current ships at once, wields an annual buying power of over 100 million dollars, and boasts a roster of over 5,000 active crewmembers working for the various associated companies under Apollo's management.  Apollo currently is working with some of the most successful cruise operators in the world including Regent, Oceana, and Discovery.  The company is recognized the world over for its culinary achievements by prestigious groups such as Onboard Services Magazine, Conde Nast Traveler and Porthole Magazine. Apollo Ship Chandlers vows a dedication to excellence throughout its entire range of services.  For more information visit www.apolloships.com.

"Safe Harbor" Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the our ability to implement our business plan and growth strategy through acquisition, including the acquisition we expect to close by the end of June 2011. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

SOURCE Javalution Coffee Company