SANTA MONICA, Calif., Dec. 16, 2013 /PRNewswire/ -- Guthy-Renker, one of the largest and most respected direct marketing companies in the world, today announced that Jay Sung will join the company as the newly appointed Chief Marketing Officer. His role will help lead Guthy-Renker's aggressive growth plan for 2014 as well as develop and implement marketing and brand strategies for Proactiv+, Meaningful Beauty®, WEN® Haircare and Sheer Cover® Studio worldwide.
As CMO, Sung will develop the overall marketing and customer-experience strategy to grow Guthy-Renker's sales through acquisition, current member marketing, multi-channel direct response marketing and brand management. An important component of the overall strategy will involve leveraging the explosive growth in the digital landscape and the rapidly evolving changes in consumer purchase behavior. Sung will report to Seth Radwell, co-president and chief revenue officer at Guthy-Renker.
Sung most recently served as chief executive officer at Lot18, an e-commerce platform for online wine sales. Sung was responsible for the company's significant growth in membership and revenue. Prior to Lot18, Sung served as the president of Adaptive Marketing and has also worked as chief marketing officer of ConsumerInfo.com, the parent company of FreeCreditReport.com.
"Sung's experience in e-commerce growth and his unique involvement of building and repositioning brands will allow Guthy-Renker to maintain its position as the leader in the direct marketing business, while expanding in digital channels and new customer engagement models" said Radwell. "We look forward to the many contributions he will make managing Guthy-Renker's marketing efforts."
For more information on Guthy-Renker, visit www.guthy-renker.com.
About Guthy-Renker LLC
Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.
More than sixteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; and Gurgaon, India.