SUNRISE, FL, Aug. 1, 2017 /PRNewswire/ - Jazwares, LLC, a leader in the licensed products industry with rights to global kids and youth entertainment brands is a pioneer in merging brand worlds effortlessly across product and entertainment experiences. As Jazwares gets ready to supercharge its presence during its 20th Anniversary, following recent launch of Roblox toys, appointment as master toy licensee for the BBC television series, Hey Duggee & Hotel Transylvania airing on Nick Jr., and the acquisition of First Act mid-2016, Jazwares retains leading industry veterans to manage its growing presence across the global consumer products industry. The following forces report directly to Laura Zebersky, Chief Commercial Officer.
Chris Cofoni, a veteran senior sales executive in the music and entertainment industry with experience at EMI and Melissa & Doug, LLC, joins Jazwares as the Vice President of Specialty and Mid-Tier Sales. This newly minted division is a groundbreaking solution for the unique challenge these two channels face. By offering customized and exclusive product, Cofoni is building an entire sales force under Jazwares Boutique. The goal of the sales team is to provide one-on-one customer service and creative marketing solutions to showcase each brand. Jazwares Boutique was unveiled at New York Toy Fair in 2016. Since then, the team lead by Cofoni has been making serious strides in expanding retail channels across categories such as home improvement and drug.
Chris Parrish joins Jazwares as Senior Director, Licensing. Parrish's hire will bolster the evolution of Jazwares expanding licensing unit, including new outbound licensing programs emanating from Jazwings novel incubation team. He will also corroborate with major entertainment studios and principal content creators to identify and secure bold, neoteric brands. Parrish hails from Hasbro where he specialized in toys and games.
Audrey Knott, a highly, experienced toy and hard goods global category manager, product designer and director, joins Jazwares as Senior Director, Business, where she will focus on girls' preschool brands. Knott's experience includes Hasbro, Inc., and its world-class licensees as well as Aqua-Leisure Industries, Inc., where she designed, developed and managed entire portfolios of toys and games.
Monika Salazar is the freshly appointed Senior Director, Trade and Retail Marketing. In this new role at Jazwares, Salazar will help publicize Jazwares as a leading authority on creativity and innovation in the industry. With decades of marketing and management experience in lifestyle marketing and licensing, retail development, and trendsetting PR programs for giants such as The Walt Disney Company, MTV Networks/Nickelodeon, Hasbro, and The Pokèmon Company International, Salazar is setting out to elevate Jazwares as a company.
About Jazwares, LLC
Jazwares is a global leader in consumer products, including toys, musical instruments and kid-friendly consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high value product for kids of all ages. Jazwares is headquartered in Sunrise, FL, and their products can be found on five continents and in over 85 countries. Jazwares' portfolio includes: Minecraft™, Animal Jam™, Peppa Pig™, Ben & Holly™, First Act™, Roblox™, Chuck & Friends™, Hey Duggee™, Chuggington™, Molang™ and Dino Train™, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. For more information about Jazwares, please visit www.jazwares.com.
SOURCE Jazwares LLC