JC Resorts properties enhance luxury touchpoints with SONIFI guest engagement technology

LOS ANGELES, Oct. 7, 2025 /PRNewswire/ -- Southern California's premier luxury hospitality management company JC Resorts has partnered with SONIFI, the industry leader in guest technology, to bring the in-room entertainment guests want most alongside customizable features that drive revenue and operational efficiencies at its properties.

The two companies' relationship began with SONIFI's interactive TV system being fully deployed in each guest room at San Diego's Ranch Bernardo Inn and the newly redesigned Surf & Sand Resort in Laguna Beach.

Blending sophistication with simplicity, the interactive TVs give guests intuitive and user-friendly access to curated live programming, secure streaming options to thousands of apps, and exclusive on-demand movies and wellness content.

The system also allows JC Resorts to promote on-site amenities, services and revenue centers through branded menus and custom promotional content. Guests can explore the resorts' signature dining options, book luxurious spa appointments, and discover artfully crafted areas of the properties — all from the comfort of their room.

This strategic collaboration supports JC Resorts' dedication to elevating hospitality through innovation, personalization and premium service. The thoughtfully tailored guest technology experiences of SONIFI's solutions reflect the broader shared dedication between the two companies to anticipate modern guest needs, especially as digital convenience continues to define luxury hospitality.

"Our commitment at JC Resorts is to go beyond expectations and create lasting impressions," said Diane Li, Chief Information Officer at JC Resorts. "Today's travelers expect the same quality and convenience in their in-room entertainment as they enjoy at home. SONIFI's platform not only delivers that elevated service, it also gives us a powerful tool to communicate with our guests and showcase everything our resorts have to offer."

"At SONIFI, we're proud to partner with hospitality leaders like JC Resorts with technology that increases guest satisfaction while delivering incremental revenue and meaningful business outcomes for the property," said Roy Kosuge, Chief Operating Officer at SONIFI. "By combining interactive content with seamless entertainment options, we're giving guests more control over their stay, while giving hotels smarter ways to engage with and delight them."

About JC Resorts
JC Resorts is a premier owner and manager of esteemed resorts and premium golf courses, rooted in Southern California with over five decades of expertise in luxury and lifestyle hospitality. JC Resorts specializes in comprehensive services focused on the guest and a deep desire to share Southern California's one-of-a-kind beauty. Its distinguished portfolio of sought-after inspiring escapes includes 20 resort and golf destinations such as Rancho Bernardo Inn, Surf & Sand Resort, Terranea, Scripps Inn, La Casa del Zorro, Cross Creek Golf Club, and Rancho Bernardo Inn Golf Course. For more information on JC Resorts, follow us on social media or visit www.jcresorts.com.

About SONIFI
SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

SOURCE SONIFI Solutions