NEW YORK, March 8, 2016 /PRNewswire/ -- JCPR, a communications and marketing agency, is celebrating its 13th anniversary with a new name and visual identity. The firm revealed its rebrand to JConnelly today, stressing that it is not just a change of name but an evolution that captures the agency's extensive capabilities across multiple practice areas and disciplines, and its focus on driving business-critical results for its clients.
"The world has changed dramatically since we opened our doors in 2003. We redesigned our brand, our identity and our structure to reflect who we are now," said Jennifer Connelly, the firm's founder and CEO.
"Today, campaigns are about integrating new ideas, new technologies and new ways of thinking about communications and marketing," she said. "Everything we develop and execute is centered around business benefits and results, supported by traditional and new media, data analysis and the diverse talents of our team."
JConnelly has more than 70 employees in three offices working with financial, technology, consumer, lifestyle, luxury, media, CEO and personal brands. In addition to its strong foundation in PR, the agency offers crisis communications, video production, social and digital media, marketing, advertising, graphic design, content development and distribution services—all designed to bolster the firm's ability to address its clients' business needs.
"We are channel neutral, having eliminated the barriers between traditional service offerings," Ms. Connelly said. "We strategically build campaigns that we know will get the results our clients want and need."
The rebrand—led by the agency's internal marketing team and Vice President, Marketing Ian Keldoulis—reflects the agency's progress, while retaining its core values of collaboration, industry specialization, tenacity and passion.
"Rebranding gave us the opportunity to modernize how people experience our agency, highlighting our culture and providing a deeper view into how we approach our work," said Mr. Keldoulis, a 15-year veteran of professional services, lifestyle and financial marketing campaigns. "Our new brand reflects who we are today—creative, integrated, sophisticated and ready to deliver strategies and services that promote and protect businesses in a changing world."
As part of this effort, the agency has created "A Practical Guide to Rebranding" to help other companies considering a rebrand or visual refresh. To view the ebook, including a checklist on when companies should rebrand, visit jconnelly.com/knowledge-center/.
JConnelly—formerly JCPR—is a communications and marketing agency working with brands to help them expand awareness, connect and engage with clients and stakeholders, influence change, amplify online presence and build community. We navigate the complex world of communications and effectively design and execute campaigns that are mission driven to deliver business-critical results. For more information, visit www.jconnelly.com.