J.CREW TAKES SUITING SERIOUSLY WITH PLEASE DON'T DESTROY

Three funny guys. Three no-nonsense suits. Ben Marshall, John Higgins and Martin Herlihy star in a new campaign featuring J.Crew's signature suits.

NEW YORK, Oct 20, 2026 /PRNewswire/ -- J.Crew unveils its fall suiting campaign starring comedy trio Please Don't Destroy's Ben Marshall, John Higgins and Martin Herlihy. "We take suiting seriously" pairs a comedy short directed by Herlihy and written by Marshall, Higgins, Herlihy, and Brady Lees with photography by Luke Gilford, bringing a sense of humor to the business of getting dressed.

In the film, Martin, Ben and John report for their first day of work in the Suit Shop at J.Crew's 19 Bond Street store, and things go…pretty much as expected. Questionable measuring techniques, unconventional recommendations and an attempt to close before noon turn an ordinary shift into a Please Don't Destroy production. Their qualifications may be debatable. Their suits are not.

"J.Crew has a long history of helping people find their first suit," said Julia Collier, Chief Marketing Officer of J.Crew. "With Ben, John and Martin, we wanted to bring some personality and humor to that experience. They took the idea of a day in the J.Crew Suit Shop and made it entirely theirs, while showing how versatile and well-fitted our suits are."

The accompanying stills, photographed by Luke Gilford in New York's Financial District, channel the energy and attitude of 1990s New York. Patterned ties, briefcases and classic tailoring cast the trio as men on the clock, bringing J.Crew's unmistakable take on American style to the city streets.

"Wearing a suit makes me feel like an adult," said Ben Marshall. "Now I have to change everything else in my life to catch up to that feeling."

The campaign highlights three signature fits, each with its own attitude:

• The Ludlow Slim Fit: The "You should know my name" suit.
  Established in 2008, the suit J.Crew is famous for features a modern slim fit that's become the new standard.
  
  
• The Crosby Classic Fit: The "Good first impression" suit.
  A classic silhouette with a straight leg and more room to move.
  
  
• The Kenmare Relaxed Fit: The "Just because" suit.
  Designed for a relaxed yet polished modern fit.

"I think a good suit should make people assume you know what you're talking about," said John Higgins. "These do that, which is very helpful for us."

For all three fits, J.Crew sources fabrics from some of the world's best mills, known for their generations of expertise and exceptional craftsmanship. The collection combines that craftsmanship with a choice of silhouettes, giving customers more ways to find a suit that feels like their own.

"Directing this video for J Crew was a joy and an honor," said Martin Herlihy. "Two of the actors were pretty unprofessional, but I will keep them anonymous."

The campaign debuts today across J.Crew's channels. Shop Ludlow, Crosby and Kenmare suiting at jcrew.com and in select J.Crew stores.

ABOUT J.CREW
Founded in 1983, J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and fresh approach to classic design. With a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women's, men's, and kids' collections that blend heritage with a point of view that feels relevant today.

J.Crew serves as a destination for everyday essentials and statement pieces alike, creating clothing that fits seamlessly into real life, from work to weekend, city to coast. Through compelling storytelling, meaningful partnerships, and a commitment to quality, the brand continues to evolve while staying true to its American roots.

As of August 25, 2026, J.Crew operates 114 retail stores across the United States and maintains a robust e-commerce presence, serving customers globally. For more information, visit jcrew.com.

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SOURCE J.Crew