J.D. Power and Associates Hires Fabien Reille to Integrate Digital Media Into Its Market Information Research Services

WESTLAKE VILLAGE, Calif., Jan. 20, 2011 /PRNewswire/ -- J.D. Power and Associates has formed a dedicated digital research team to further incorporate online and mobile media platforms into its market information research services, the company announced today.

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"The proliferation of online, mobile and social media activity among consumers and brands means that listening to and monitoring the Voice of the Customer must now include these valuable information streams," said Kevin Keegan, senior vice president of global research operations at J.D. Power and Associates. "J.D. Power is committed to conducting research through digital media and continuing to bring relevant, actionable customer satisfaction and performance improvement insights to businesses and industries globally."

The company's digital research team will develop and execute a global strategy for integrating digital research—including social media, clickstream, panel, mobile and online media measurement—into its products and services. These efforts will include developing new data collection streams and enhancing reporting and publishing tools, as well as integrating digital research tools and methods into J.D. Power's client deliverables, sales, marketing and technology platforms.

J.D. Power and Associates has hired Fabien Reille to lead the company's digital research activities. As vice president of digital research, Reille will be responsible for extending and integrating the company's capabilities in emerging market research media.

"Fabien possesses a unique combination of skills and expertise, along with demonstrated entrepreneurial experience, that will assist J.D. Power in gathering customer insights from the dynamic and evolving digital realm," said Keegan.

Prior to joining J.D. Power and Associates, Reille served as vice president at ReachLocal, a leading provider of local online marketing solutions for small- and medium-sized businesses. Prior to his tenure at ReachLocal, Reille held various product management positions of increasing responsibility at ValueClick. In addition, Reille co-founded PurePhoto, a social commerce network, and Opendisc, a market research company serving the music industry. Reille started his career as a strategy and management consultant for, successively, Andersen and Deloitte & Touche, both in Europe and in the United States.

Reille holds a master's degree in business administration from the Hautes Etudes Commerciales, a post-graduate degree in molecular pharmacology from the Ecole Normale Superieure and a bachelor's and master's degree in biochemistry from Pierre-et-Marie-Curie University.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.  The company's quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.  

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate

SOURCE J.D. Power and Associates