J.D. Power and Associates President Finbarr O'Neill to Address The Conference Board's Senior Marketing Executive Conference on November 11

WESTLAKE VILLAGE, Calif., Sept. 29 /PRNewswire/ -- J.D. Power and Associates President Finbarr O'Neill will take part in a panel discussion focused on "Implementing the 7 Marketing Keys" at The Conference Board's Senior Marketing Executive Conference, taking place November 10 and 11 at the  New York InterContinental Barclay Hotel.

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To be held at 11:45 a.m. on November 11, the session will examine the essential elements of powerful marketing, including innovation, talent, philanthropy, mobility, global markets, societal brand and metrics.  Mr. O'Neill will provide specific examples of these seven factors with special attention to metrics, and offer recommendations on how they can be incorporated into existing strategies.

Cited by Weber Shandwick as the "#4 C-Suite conference globally in 2009 and # 1 in the marketing category," The Conference Board's Senior Marketing Executive Conference will feature presentations from some of the nation's most prominent business leaders. The event's first day will be highlighted by discussions of the "Seven Keys to Innovation," while specific case studies will be outlined the following day. 

As President of J.D. Power and Associates, Mr. O'Neill is responsible for the company's worldwide operations, including its headquarters in Westlake Village, Calif., as well as five domestic offices and nine international offices.

Prior to joining J.D. Power and Associates in 2008, Mr. O'Neill was vice chairman and, earlier, president and CEO of Reynolds and Reynolds, a global provider of dealership management software and services. From 2003 to 2005, he was co-chairman, president and CEO of Mitsubishi Motor Sales North America. From 1998 to 2003, he was president and CEO of Hyundai Motor America, and was widely credited with helping orchestrate a dramatic corporate turnaround. Mr. O'Neill had served as general counsel for Hyundai Motor America since its founding in February 1985. He was promoted to vice president in April 1986.

For more information on the Senior Marketing Executive Conference, please visit http://www.conference-board.org/conferences/conferencedetail.cfm?conferenceid=2170&subtopicid=110.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.  The company's quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.  

The Conference Board

The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States.

SOURCE J.D. Power and Associates