The inaugural Green Automotive Study examines attitudes of consumers planning to purchase or lease a new vehicle within the next one to five years toward four primary alternative powertrain technologies: hybrid-electric vehicles; clean diesel engines; plug-in hybrid-electric vehicles; and battery electric vehicles.
The study gauges consumer likelihood to consider a particular powertrain type for their next new vehicle purchase and further explores specific benefits and concerns that factor into the decision-making process.
The study also captures both the specific challenges alternative powertrain technologies face and the ways in which they are building positive perception.
J.D. Power and Associates automotive analysts will be available for both print and broadcast interviews regarding study findings after4:00 a.m. E.T./1:00 a.m. P.T.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global financial information and education company that helps professionals and students succeed in the Knowledge Economy. Leading brands include Standard & Poor's, McGraw-Hill Education, Platts energy information services and J.D. Power and Associates. The Corporation has approximately 21,000 employees with more than 280 offices in 40 countries. Sales in 2010 were $6.2 billion. Additional information is available at http://www.mcgraw-hill.com.