NEW YORK, April 27, 2017 /PRNewswire/ -- Lippe Taylor, the leader in communications and marketing that moves women, today announced the addition of Jennifer O'Neill as Healthcare Practice Leader, a new position for the firm.
O'Neill brings 20-years of healthcare communications expertise to Lippe Taylor and joins following a 13-year tenure with inVentiv Health, a global healthcare services organization. Having worked mainly with big pharma and biotech clients, O'Neill is proficient across a number of therapeutic areas including rare disease, mental health, CNS, cardiovascular, immunology/autoimmune, diabetes, and pain. At inVentiv, she held leadership roles as Managing Director of Chamberlain Healthcare, a global public relations firm, and as Vice President of Business Development to launch the company's Contract Commercial Organization, where she worked across the full commercial spectrum.
"Driving meaningful engagement for healthcare brands can be a challenge with today's savvy patient," said Jennifer O'Neill. "Lippe Taylor fills a need in the current healthcare space because we truly understand how to reach today's patient as a person. Our teams use this to effectively and creatively bridge the gap in physician-patient conversations because we speak both consumer and science. This combination is a powerful asset for our clients."
Lippe Taylor's expanding healthcare team will report directly to O'Neill, who will play a vital role in developing the practice, which has grown significantly over the last couple years. She will be partnering with Managing Director, Lori Rubinson, and digital healthcare veteran Paul Dyer, who recently joined the agency as President.
"It's an exciting time for Lippe Taylor," said Dyer. "We're reinventing how healthcare brands reach and motivate patients by elevating the role of Earned in the media mix and amplifying it through other marketing channels. Jen brings a unique blend of science and industry expertise that will help clients understand how to maximize this capability to not just raise awareness, but to help get the right treatments to the right patients for better outcomes."
About Lippe Taylor:
Lippe Taylor is a public relations and digital marketing agency that specializes in marketing to women. Lippe Taylor's capabilities are led by a focus on Public Relevance; a reimagining of PR as a complementary mix of data driven insights, influencer marketing and creatively driven communications, with the ultimate goal of enabling brands to tell quality stories that matter and resonate with both media and consumers alike. Founded by Maureen Lippe, former editor at Harper's Bazaar and Vogue magazines, Lippe Taylor's legacy is in launching award-winning, innovative campaigns for some of the world's most significant and successful brands in healthcare, beauty, and consumer goods.
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SOURCE Lippe Taylor