NEW YORK, Aug. 11, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced that Jess Seilheimer has joined MWW as chief strategy officer, based in the firm's New York office. Seilheimer brings more than 15 years of agency and proprietary experience leading digital strategy, innovation, research and insights, strategic planning and executing cross-channel marketing and communications campaigns for CPG, beauty, retail, technology, health and wellness and pharmaceutical accounts. In her role, Seilheimer will define and implement strategic planning capabilities and oversee marketing communication strategies across MWW's offices and practice groups around the globe.
"Jess is a true rock star of our industry. She brings best in class strategic planning and insights to MWW through a unique combination of digital innovation and creativity," said Michael W. Kempner, president and CEO at MWW. "A technological visionary and visual enthusiast, Jess has the perfect combination of skills and experience to identify new opportunities for our clients and growth opportunities for our firm."
Prior to joining MWW, Seilheimer ran her own consulting company, Cretegic, where she specialized in digital business transformation and accelerating strategic planning into meaningful products and experiences for brands and startups. Previously, she served as the senior vice president of digital innovation and strategic planning at Havas, an advertising and public relations agency, where she established new revenue generating capabilities and led its health & wellness digital marketing practice. Previous clients include Birdi, Nestle, Walgreens, Bausch & Lomb, Aetna, Restylane, Welldoc, Sanofi, Pfizer, AstraZeneca and Genentech.
Seilheimer is a frequent contributor to publications catering to the startup industry such as Alleywatch as well as Medical Marketing and Media for healthcare marketing. She's an influencer on digital and social trends, an ambassador for SocialMediaWeekNYC and a guest lecturer on digital marketing at Columbia Business School and NYU.
Seilheimer earned a Bachelor of Arts degree in communications from William Paterson University of New Jersey.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.