Jessica Hawthorne-Castro Recognized as Winner of Direct Marketing News 2015 40Under40

Aug 14, 2015, 08:01 ET from Hawthorne Direct

LOS ANGELES, Aug. 14, 2015 /PRNewswire/ -- Hawthorne Direct CEO and Chairman Jessica Hawthorne-Castro has been named a Direct Marketing News 2015 40Under40 winner. This recognition is awarded to an elite group whose talent and accomplishments distinguish them among the executives leading the direct marketing industry today.

The Direct Marketing News 40Under40 honors the achievements of exceptional marketers. Recipients represent the best young marketers who have helped significantly grow their companies, wow their clients, and influence the industry. As CEO and Chairman of Hawthorne Direct, a leader in brand response advertising, Hawthorne-Castro has strategically positioned her company to lead the new marketing revolution.

"I am honored to be selected as a Direct Marketing News 40Under40," said Hawthorne-Castro. "All the winners this year are amazing leaders and innovators, and I am thrilled to be included as part of this group."

Hawthorne-Castro's leadership role at Hawthorne Direct involves fostering service-oriented relationships with the company's high profile clients, helping them to envision, create and execute powerful advertising campaigns that build brands and ignite consumers. As CEO of Hawthorne Direct, Hawthorne-Castro has been focused on expanding Hawthorne's analytics and technology, making them leaders in the art of branding and the science of analytics. Hawthorne-Castro has worked with an impressive roster of clients including 3M (Command, Post-it, Scotch-Brite), Audible, BLACK+DECKER, Carbonite, Dyson, Hamilton Beach, HomeAdvisor, Hoover, Lifestyle Lift, L'Oreal, PETA, Transamerica, United Healthcare and many more.

Before Hawthorne Direct, Hawthorne-Castro worked as a successful TV literary agent with William Morris Endeavor. She is also a member of many professional organizations, including YPO / Young Presidents' Organization, Vistage and TED Women and TED Talks International. She is a regular speaker at industry events and a standout leader in the worlds of marketing and advertising, as well as business.

The 40Under40 Awards Ceremony will take place on Thursday, September 24 at 6 pm at 42West at the Out Hotel, located at 512 42nd Street, NY 100036.

About Hawthorne Direct:

Hawthorne Direct, a creative, analytics and technology-­driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best­-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award­-winning campaigns for countless Fortune 500 brands. Please visit and­direct for more information.



SOURCE Hawthorne Direct