Jessie James Decker and JustFab Launch Partnership This Fall
Country-Pop Superstar and Online Retailer are Teaming Up for A Boot-Focused Collaboration
LOS ANGELES, Sept. 27, 2018 /PRNewswire/ -- JustFab, one of the leading fast fashion e-commerce site and lifestyle brands, is kicking off fall in collaboration with country-pop singer-songwriter, Jessie James Decker, who recently teased the partnership during New York Fashion Week. The multi-talented singer-songwriter stars in JustFab's fall campaign with her very own shop featuring her favorite styles, along with a national commercial spot, featuring her new song, aptly titled, "Boots." The song will be available for download and streaming on September 28th.
The JustFab and Jessie James Decker partnership kicks off with an assortment of boots from booties to classic over-the-knee styles that are sure to make heads turn this fall. Many of Decker's boot picks will come in wide width, wide calf, or both so that there is a style for every shopper. The Nashville-based soon-to-be-published author turned fashionista attributes her Southern roots to influencing her style, which is portrayed in the campaign true to Decker's well-known aesthetic.
"I find myself on-the-go a lot of the time and in need of a pair of boots that can take me from rehearsal to playing with the kids to a date night with my husband," says Decker. "JustFab is a one-stop-shop for the everyday woman, just like myself, offering all my favorite fall must-haves. I feel like partnering with JustFab gives my fans access to an accessible, affordable wardrobe for fall."
"Jessie is a natural choice as a partner for JustFab as we head into boot season," says Brand President, Traci Inglis. "She's a busy professional and mother of three, which means she needs a shopping experience that is easy, and fashion that's stylish and affordable – many women relate to that. We're excited to have Jessie share her personal love of boots with our JustFab members on her shop over the next few months."
The self-proclaimed "Queen of Boots" and her classic, trend-driven style will be showcased in her monthly JustFab picks through the end of the year. As a wife, mom of three, country singer and all-around business woman, Decker understands the need for styles that are versatile and that can fit any lifestyle. The mompreneur's shop offers JustFab members everyday boots and apparel that are accessible, affordable and stylish.
As Decker kicks off her fall book tour to promote her latest projects, her fans and JustFab VIPs can shop her looks beginning September 28 from her page on JustFab.com/JJD.
For more information about JustFab and their newest partnership with Jessie James Decker, please visit www.justfab.com.
ABOUT JUSTFAB:
Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95.
ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group's brands include JustFab, Fabletics, ShoeDazzle, Fabkids and Savage x Fenty, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com
ABOUT JESSIE JAMES DECKER
JESSIE JAMES DECKER is a country music singer/songwriter, style entrepreneur, television personality and author. Her most recent album, Southern Girl City Lights, debuted as #1 on the iTunes Top Country Albums Chart and Billboard's Top Country Albums Chart, following the success of her gold-certified single "Wanted." A star of the hit reality show Eric and Jessie, she is the creator and designer of Kittenish, a playful fashion line inspired by her personal style. Decker's first book, Just Jessie, is her guide to love, life, family and food, and will be released October 2 from Harper Collins Publishers.
SOURCE JustFab
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