JETSET Pilates Targets Northern California for Next Step in Franchise Growth

Premium Pilates franchise continues nationwide momentum, looking to open 25-35 locations across NorCal region

MIAMI, Sept. 29, 2025 /PRNewswire/ -- JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is looking to strengthen their footprint in Northern California. With eight studios already awarded in the Bay Area and more in development, the brand is excited to announce plans to strategically open 25-35 more locations across the region in the years ahead, with 12-15 in the Bay Area core.

Priority markets include San Francisco (Marina, Russian Hill, Nob Hill), the Peninsula (Burlingame, San Mateo, Palo Alto, Menlo Park), South Bay (San Jose, Santana Row, Los Gatos), East Bay (Walnut Creek, Lafayette, Rockridge–Piedmont Ave), and Marin (Mill Valley, Larkspur). Northern California, especially the Bay Area, offers a compelling environment for premium boutique fitness. The region features dense, affluent trade areas, a wellness-oriented population, and strong weekday and weekend class demand, ideal for JETSET's 50-minute, high-intensity/low impact format. Two cities in the region, San Francisco and Sacramento, ranked in the top 10 fittest U.S. cities, demonstrating the community's strong fitness culture.

"Northern California is one of the most dynamic wellness regions in the country, and JETSET is ready to be part of the movement," said Bert Albertse, CEO of JETSET Pilates. "The area's culture, premium boutique spend, and consumer/hybrid work patterns create strong demand for a premium Pilates experience that fits into busy schedules while still delivering unmatched results, and we look forward to providing that to the community."

JETSET Pilates is continuing its measured system-wide growth in 2025, with more than 200 studios awarded and 50 expected to be operating by the end of the year. To support new-market launches, including the upcoming Northern California locations, the brand is expanding its JETSET Training Academy, providing enhanced training and playbooks to ensure consistency and quality across all studios.  

"Launching new locations in Northern California is about finding the right partners who share our passion for redefining Pilates," said Tamara Galinsky, Founder and Brand President of JETSET Pilates. "From our DJ-curated playlists to our studio design, JETSET is more than just fitness, it's a lifestyle. This is a community that embraces innovation, and the JETSET experience will bring something fresh to the market."

Since launching its franchise opportunity in 2022, JETSET Pilates has quickly become one of the fastest-growing concepts in the boutique fitness sector. For more information about JETSET Pilates and its franchise opportunities, visit https://jetsetpilates.com/franchise/.

About JETSET Pilates
Founded in 2010 and franchising since 2022, JETSET Pilates has rapidly established itself as one of the most attractive concepts in the boutique franchise business space. JETSET Pilates currently has plans to open studios across the U.S. and Australia, with over 200 studios in development. JETSET now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets within the fitness franchise sector. For more information, please visit https://jetsetpilates.com/franchise/, or follow JETSET Pilates on LinkedIn and Instagram.

Contact: Amarra Lyons | Franchise Elevator | [email protected] 

SOURCE JETSET Pilates