OAKLAND, Calif., June 3 /PRNewswire/ -- The new Jewel album, 'Sweet and Wild,' is available for an on-demand listening party streaming exclusively on Pandora starting today through June 7th. This original content promotion, at www.pandora.com/jewel, features tracks from the record that will reach current and potential Jewel fans who have incorporated one of her songs or albums into their personalized radio stations. The program will also target like-minded fans who have indicated an affinity for songs that share Jewel's musical attributes.
"Pandora is the perfect place for us to pre-release Jewel's new album, 'Sweet and Wild.' The concept of an online listening party, where Jewel's fans – both old and new – can preview and pre-order her latest music, is an idea that we feel her fans will embrace," says Kelly Rich, VP Sales, Marketing and Interactive for The Valory Music Co.
Founder and Chief Strategy Officer Tim Westergren said, "We were excited to work with Jewel in creating a campaign tailored to 'Sweet and Wild' that would delight her current (and future) fans by giving them exclusive access a week before it becomes widely available. Listeners on Pandora are actively engaged, they interact with songs, stations, and advertisements an average of eight times an hour and they use our sharing tools that appear on top of every song tile and give them an opportunity to share their discovery of that song with an email, Twitter post, Facebook post or as a gift to a friend. We expect this unique program to see tremendous interest."
Pandora VP of Strategy and Planning Aimee Higgins said, "Artists are increasingly aware that Pandora is a compelling platform for messaging established fans and like-minded listeners. Our hyper-segmenting technology lets artists and advertisers select the most specific audience demographics, and our multi-platform reach – on computers, mobile phones, cars, and home electronics - allows a message to be seen and heard by a consumer anytime, anywhere. Pandora is more than a platform, we're a partner: we listen to what our artists and brands want; we create campaigns that leverage the highly engaged users on our platforms, and let them roll. The results with previous artists and brands have been fantastic - this is the wave of the future."
About the Valory Music Co.
The Valory Music Co., the sister label to Big Machine Records, was established in November 2007 with an initial artist roster that included multi-platinum recording artist Jewel as well as Country Soul singer Jimmy Wayne and newcomer Southern Country stylist Justin Moore. The Valory Music Co. celebrated its first #1 album with Jewel's Perfectly Clear, only 7 months after opening its doors. The label celebrated its first #1 single 3 months later when Jimmy Wayne's "Do You Believe Me Now," spent 3 weeks atop the Country singles charts. Newcomer Justin Moore's poignant anthem, "Small Town USA," reached #1 a few months later. In November 2008, The Valory Music Co. signed multimedia superstar Reba McEntire who saw her first album on the label debut at #1 on the Billboard Top 200 and spend two consecutive weeks at #1 on the Billboard Country Albums Chart. Since then Reba has enjoyed the biggest chart hit of her illustrious 30+ year career when the second single from her new album spent a historic 4 weeks at #1. The Valory Music Co. possesses an exclusive, in-house promotion branding team while utilizing existing Big Machine Records backroom service and is distributed by UMGD.
Jewel is an acclaimed American singer, songwriter, actress, poet, painter, philanthropist and daughter to an Alaskan cowboy singer-songwriter. Growing up on a remote ranch in Alaska, Jewel endured poverty and teen homelessness on the road to the triumph of international stardom. The three-time Grammy nominee has enjoyed career longevity rare among her generation of artists and has sold 27 million albums worldwide. Her debut album, Pieces of You, became one of the best selling debut albums of all time. Last year, singer/songwriter Jewel released her first country record, Perfectly Clear, which debuted at #1 on the Billboard Top Country Albums chart. She most recently released her first-ever independent album, Lullaby and will release her country follow up album, Sweet & Wild on June 8th 2010. Jewel lives on a working ranch in Stephenville, Texas with her husband, World Champion bull-riding superstar, Ty Murray. For more information, please visit www.jeweljk.com
Pandora gives people music they love anytime, anywhere, through any connected device. Personalized stations launch instantly with the input of a single 'seed' - a favorite artist, song or genre. The Music Genome Project, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization - using musicological 'DNA' and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. More than 50 million people in the U.S. turn on Pandora to hear music they love. One day billions of people worldwide will be able to do the same. www.pandora.com