NEW YORK, April 2, 2019 /PRNewswire/ -- Melissa Lovy announced today the launch of her Mother's Day Campaign. In our fast-paced digital world, influencers are paving the way for our purchases. This Mother's Day, NYC-based Jewelry Designer Melissa is leveraging this social influence. Teaming up with Michaela Podolsky, Carrie Nachmani, Elle of EishesStyle and The F-Factor's Tanya Zuckerbrot to show you how her pieces are the ultimate Mother's Day Gift.
This campaign represents Melissa's brand in terms of its emphasis on influencers and the mother-daughter bond. Melissa's jewelry connects generations through its classic shapes and stacking potential for modern customization – it's the jewelry moms buy and their daughters immediately steal. One of the most notable attributes of the brand is that it's co-designed via social media with Melissa's clients. Whether she's deciding on the right crystal or choosing between gold plating or rose-gold plating, she asks her clients to help make these big brand decisions – and Tanya, Elle & Michaela play a huge role in this.
All the items featured on Michaela, Carrie, Elle and Tanya are available immediately, just in time for Mother's Day.
About Melissa Lovy (www.MelissaLovy.com): The Melissa Lovy brand was established in 2013, when the naturally creative design spirit and business mentality in Melissa decided to pursue her passion: jewelry design. Melissa Lovy jewelry merges versatility and mass appeal – connecting generations through classic shapes and stacking for modern customization. Born and raised in, New York, Melissa received her Associates degree in Jewelry Design from the Fashion Institute of Technology and a Bachelor's Degree in Marketing from the Sy Syms School of Business. Melissa pieces are each handmade, designed with high-quality materials through 3-D printing of initial models. Melissa launches new designs every six weeks. Read more here.
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