Jim Huber to Serve as National Spokesman for 'Know Your Score: Fight Prostate Campaign' at Myrtle Beach Golf Holiday in August

WASHINGTON, Feb. 19 /PRNewswire-USNewswire/ -- Award-winning journalist and television personality Jim Huber will serve as the 2010 national spokesman of the "Know Your Score: Fight Prostate Cancer" Celebrity Golf Tournament and Gala scheduled August 28, 2010 in Myrtle Beach, S.C.

As a CNN sportscaster for 16 years before moving to Turner Sports, Huber is well suited to help spread awareness about prostate cancer research and the importance of regular screening. Huber is the recipient of four Emmys and the Edward R. Murrow Award for excellence in writing, among other awards, and has worked closely through the years with many remarkable sports icons including Muhammad Ali, Joe Namath, Hank Aaron, Gordie Howe, Wayne Gretzky, Michael Jordan, Arnold Palmer, and Tiger Woods. Huber's work as sportswriter includes the NBA, the British Open, the PGA Championship, NASCAR, and the PGA Grand Slam of Golf.

"I am honored to be taking part in the third annual 'Know Your Score' campaign and to be following in the enormous footsteps of Syracuse coach Jim Boeheim," said Huber. "Prostate cancer found its cruel way into my life years ago when doctors discovered it in my father. By coincidence, he and Arnold Palmer were both battling the disease simultaneously, and I am sure it helped my dad along his way when Arnie asked every so often what my old man's numbers were. They both, as it turned out, beat it partially because their doctors caught it early. They knew their score. Every man must. It's my honor to be taking a role in that emphasis."

Myrtle Beach Golf Holiday joined forces with Zero – The Project to End Prostate Cancer in 2008 to launch the "Know Your Score" campaign, which refers to the prostate-specific antigen (PSA) test given to men 40 years of age or older to help detect prostate cancer. The PSA test is the best screening tool available today when used with the physical prostate exam.  Each year, ZERO brings one of its 40-foot Drive Against Prostate Cancer mobile screening vehicles to Myrtle Beach to provide free prostate cancer tests and exams to hundreds of men.

"Jim Huber is an incredibly respected and accomplished journalist, and we are honored to be working with him as the national spokesman of the 'Know Your Score' campaign," said Jamie Bearse, COO of ZERO. "Huber has witnessed firsthand the horrible impact of prostate cancer through the death of his father, and we are very appreciative for his support in elevating awareness of the importance of regular screening and the need for increased federal research funding to find a cure."

"We are excited about starting the third year of the 'Know Your Score' campaign and look forward to building on our success from the inaugural year," said Bill Golden, president of Myrtle Beach Golf Holiday. "Myrtle Beach is known as the 'Golf Capital of the World,' and we see more than one million golfers per year here, most of whom are the exact ZERO demographic, men who are 45 years of age and older. The entire Myrtle Beach golf community has made a long-term commitment to raise awareness of the dangers of prostate cancer, and we believe that Jim Huber will convey that message to be screened early and often."

For more information on the campaign, visit KnowYourScoreMB.com or call 1-800-833-8798.

About ZERO - The Project to End Prostate Cancer

Zero prostate cancer deaths. Zero prostate cancer cases and, for those with prostate cancer, it means a zero PSA. Our name conveys what we stand for – zero tolerance for prostate cancer.

At ZERO, we commit ourselves not only to reduce prostate cancer or alleviate the pain from the disease, but to end it. We see a future where all men who have been diagnosed with prostate cancer will be cured or manage their illness with good quality of life, with the support they need to minimize physical and emotional suffering, and to cope effectively throughout their cancer journeys.

We're accomplishing our goal. Prostate cancer deaths have fallen 40 percent in the last decade, and ZERO has conducted more than 100,000 free tests onboard the nationwide Drive Against Prostate Cancer mobile medical program, provided more than 1 million educational materials to prostate cancer patients and those at risk, and infused more than $2 billion toward prostate cancer research through federal funding.  For more information about ZERO, visit FightProstateCancer.org.

About Myrtle Beach Golf Holiday

Myrtle Beach Golf Holiday is a non-profit trade association of 76 championship golf courses, 107 golf package providers and five golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. The originator of the "Stay and Play Package," Golf Holiday provides non-biased information about the area accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation. Golf Holiday also hosts seven events and tournaments annually to help grow the game of golf and attract golfers to the Grand Strand during slower times of year. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the PGA TOUR Superstore World Amateur Handicap Championship – the world's largest on-site golf tournament, the Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit GolfHoliday.com.

SOURCE ZERO - The Project to End Prostate Cancer