Jivox Announces First Autonomous AI Agent for Retail Media Ad Compliance

"The growing demand for retail media combined with the proliferation of retailers and retail media networks make creative approval a new and significant challenge for both retailers and advertisers," said Diaz Nesamoney, founder & CEO of Jivox. "The solution lies in an autonomous approach to checking creative compliance by using AI to do the work for us–quickly and easily–that will help us save time while reducing costs and potential revenue loss. Jivox Creative Compliance Checker is a breakthrough use of agentic and generative AI to solve a critical problem facing all retailers and advertisers."

The tool is powered by an agentic AI workflow that incorporates Retrieval-Augmented Generation (RAG) to ensure that any retailer's guidelines are followed by any ad creative being analyzed. 

Compliance rules, guidelines and ad specifications can be uploaded to the compliance checker in plain English text. Next, creative files can be uploaded for compliance checking. Within a few seconds, the tool produces a compliance score along with a report detailing rules that have not been adhered to, and actionable insights about the creative.

"This agentic AI-based tool is designed to reduce the risk facing retailers and their overburdened retail media teams of campaign launch delays and, ultimately, revenue loss as a result of having to manually check creatives submitted by all types of brands and agencies," Mr. Nesamoney continued. "This tool further enables brands and agencies to scale up their retail media efforts without the lengthy back and forth creative approvals, the associated costs and potential loss of sales – all because they have not been able to launch promotional campaigns on time across multiple retailers."

The Jivox Creative Compliance Checker ensures retailers and advertisers' efficiency by quickly flagging the most obvious non-compliant issues without having to deploy an army of people to do this work manually.

This capability is a significant new addition to Jivox IQ DaVinci, a platform that enables retailers and advertisers to generate creatives and activate retail media campaigns using pre-approved templates to ensure creative compliance from the start. Brands and agencies seeking bespoke creative can also use IQ DaVinci to develop them and then use the Creative Compliance Checker to ensure that bespoke creatives also meet retailer creative compliance requirements.

Jivox is currently promoting a free trial that offers each brand, agency and retailer user up to 50 free compliance checks to test drive this tool. Visit https://jvx.app.jivox.com/apps/creative-compliance/ and try the Creative Compliance Checker today. 

About Jivox
Jivox is the pioneer of generative commerce marketing where generative AI meets granular shopper audience and contextual data to bring bespoke brand messaging and offers to individual consumers at the most relevant moments in their buying journeys. The flagship Jivox IQ DaVinci Commerce Media Campaign Management Platform™ unites creative, audience and media in a single workflow, enabling advertisers, retailers and agencies to launch self-service commerce media campaigns in under five minutes. Jivox delivers speed, scale and precision using pre-approved, reusable templates, AI-driven automation, and first-party data. IQ DaVinci increases sales by easily activating data across multiple commerce media networks and channels (display, social, video/CTV). Jivox is trusted by retailers and brand leaders that include Giant Eagle, Stop-n-Shop, SimpliSafe, Nestle, Procter & Gamble and Unilever. For more information, visit https://jivox.com/

SOURCE Jivox