JMPR Public Relations Hired to Launch AC Pro, the Next Evolution in Easy to Use, Do-It-Yourself Automotive A/C Refrigerants
WOODLAND HILLS, Calif., Dec. 6, 2011 /PRNewswire/ -- IDQ Inc., the world's leading manufacturer of automotive aftermarket air conditioning products, announced today that it hired JMPR Public Relations for the launch of its newest product, AC Pro.
AC Pro is scheduled to hit store shelves in spring 2012, and is the culmination of more than two years of product development and research focused on eliminating barriers for the DIY consumer for automotive A/C repairs.
JMPR is tasked with a host of media relations responsibilities including spreading the word about the value of AC Pro to the automotive DIY community and the motoring public.
Initial in-store tests of the product were met with overwhelming enthusiasm from consumers. Product features such as a patented trigger dispenser with built-in pressure gauge, extra long hose, and "snap-lock" coupler allow users to recharge their A/C in as little as fifteen minutes, saving them potentially hundreds of dollars versus repair shops. The product, a proprietary blend of synthetic performance boosters, stop leak, acid neutralizers and R134a refrigerant has the best cooling power of all products tested in its category as rated by independent tests.
"AC Pro provides a simple and affordable automotive air conditioning solution for the average person," said JMPR President Joseph Molina. "We are eager to spread the word about it and let people know that an A/C problem is now a simple fix."
About IDQ
IDQ Inc. is a leading manufacturer of automotive A/C products for the professional service technician, with a broad product line that includes: value-added R-134a refrigerants, A/C tools and accessories, stop leak & and leak detection products along with a full line of OEM approved lubricants.
About JMPR
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bentley Motors, Airstream, Ducati North America, Motor Trend and Automobile magazines, Galpin Motors, Bugatti Automobiles, Classic Industries and Meguiar's, Inc.
SOURCE JMPR
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