JMPR Public Relations Returns as Agency of Record for IDQ's A/C Pro Brand

Jan 30, 2013, 16:00 ET from JMPR

WOODLAND HILLS, Calif., Jan. 30, 2013 /PRNewswire/ -- Following a successful initial introduction by JMPR Public Relations in 2012, IDQ Inc., the world's leading manufacturer of automotive aftermarket air conditioning products, announced today that it has once again retained JMPR as agency of record for the do-it-yourself (DIY) air conditioning brand, A/C Pro.

IDQ introduced A/C Pro in the spring of 2012 adding to a long line of successful products and following more than two years of research and development. Hailed by consumers and retailers alike, A/C Pro is the company's most popular and exciting product to date, eliminating barriers for the DIY-er wanting to perform his own automotive A/C repairs and potentially saving drivers hundreds of dollars versus repair shops.

For 2013, JMPR will handle media relations responsibilities that include introducing new products and educating both the general motoring public and automotive enthusiasts alike about the value of A/C Pro as a DIY air conditioning recharge kit.

As easy as filling a tire with air, A/C Pro is a quick, effective and safe way for consumers to recharge their vehicle's air conditioning and doesn't require any previous automotive experience. Each DIY kit contains a patented trigger-operated refrigerant dispenser with built-in pressure gauge, extra-long hose, and "snap-lock" coupler allowing users to recharge their A/C in as little as fifteen minutes.

"We're excited to be back with IDQ representing A/C Pro," said JMPR President Joseph Molina. "As consumers hold onto their vehicles for longer and longer this product has become even more relevant. A leaky and underperforming air conditioning system no longer means a huge repair bill. Oftentimes drivers can fix their car for under 50 dollars. We're looking forward to telling that story."

About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 35 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Visit us at or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts