ELMWOOD PARK, N.J., June 14 /PRNewswire/ -- The Craft & Hobby Association (CHA) is pleased to announce that CHA member Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, will be exhibiting at the CHA Craft SuperShow consumer event in Rosemont, Illinois held at the Donald E. Stephens Convention Center from July 30 - 31, 2010.
"As more people discover the joy and creativity of sewing and crafting, Jo-Ann is especially pleased to be part of the upcoming CHA Shows in Rosemont," explained Riddi Kline, senior vice president, marketing, Jo-Ann Stores, Inc. "The CHA Craft SuperShow is in line with our own goals of providing consumers with a wide array of fabrics, sewing, and crafting supplies, while inspiring customers with knowledge, helpful service and value. The Show will help us better understand how to inspire our customers as they interact with various products."
Jo-Ann will host a 40ft. x 50 ft. exhibit area that will provide CHA Craft SuperShow attendees with inspiring craft project ideas. Additionally, the Jo-Ann team will host make-n-takes to gain valuable feedback directly from consumers.
"CHA is very happy that the nation's leading fabric and craft retailer is supporting the CHA Craft SuperShow's inaugural debut in Illinois," explained Steve Berger, President and CEO, CHA. "Jo-Ann stores generous support and participation in Rosemont underscores a commitment to crafters and the craft and hobby industry. CHA is very appreciative for the support."
While most consumer craft shows are focused on one or two segments of the craft industry, the new CHA Craft SuperShow educates and inspires attendees on a wide range of crafts. The goal is simple – to get consumers excited about crafting. An estimated 8,000 crafters will fill the Donald E. Stephens Convention Center looking to buy the hottest craft products and projects, attend professional-grade education and participate in product demonstrations from leading manufacturers and celebrity crafters in a family friendly environment.
Craft & Hobby Association
The Craft & Hobby Association is an international not-for-profit organization consisting of member companies engaged in the manufacture, distribution and retail sales of products in the near $30 billion U.S. craft and hobby industry. For more information about CHA, to find a craft project, or to find a local craft retailer visit www.craftplace.org. For more about the CHA Craft SuperShow visit www.craftsupershow.com.
Jo-Ann Stores Inc.
Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nation's largest fabric and craft retailer with locations in 48 states, was founded in 1943 as a single retail store. Today, 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, visit www.joann.com.
SOURCE Craft & Hobby Association (CHA)