NEW YORK, Nov. 30, 2016 /PRNewswire/ -- Known around the world for the fragrance brand eponymous with her name, Jo Malone is responsible for revolutionizing the beauty industry and creating some of the world's most-loved and recognizable scents.
Today, she shares her inspiring journey from humble beginnings to international brand prominence in her memoir JO MALONE: My Story (Simon & Schuster; Hardcover; $27.00; November 29, 2016).
This honest account will appeal to anyone inspired by Jo's experiences spanning beauty, business, family, personal health, or second chances—Jo's story "is full of tender moments and hope" (Publishers Weekly) and is "a moving and revealing account of [her] passion for business and personal success" (Kirkus Reviews).
With a unique ability to interpret the world through an extraordinarily heightened sense of smell, Malone began her international fragrance and scented candle business originally from her kitchen, where she made bath oils as thank-you gifts for her facial clients. To the delight of those in the know, she opened her first London store in 1994. Five years later, she sold the Jo Malone London brand to Estée Lauder Companies and remained Creative Director until she left in 2006.
Malone's honesty, courage, and entrepreneurial spirit shines throughout her memoir as she recalls the personal highs and lows of her journey to international brand prominence. Before she began whipping up formulas in her kitchen, Malone was raised in government-subsidized housing and struggled in school because of severe dyslexia. Unable to keep up with the demands of her education, coupled with her mother's declining health, she dropped out and decided to try her hand at an at-home beauty business.
After years of hard work and the global success of Jo Malone London, Malone's world was thrown when suddenly, at only 37 years old, she faced a harrowing breast cancer diagnosis. Given just nine months to live, she underwent treatment in New York and survived a double mastectomy, and thus began the second chapter of her life—which most recently includes the launch of her new luxury lifestyle fragrance brand Jo Loves. The brand is growing quickly and is newly available in the US via www.joloves.com.
Whether she's sharing details of her unsettled childhood, her fight with breast cancer, or the decision to re-invent herself and launch Jo Loves, with the intent of changing the fragrance industry for a second time, Malone's determination and down-to-earth approach to life, work, family, and friends is evident on every page of JO MALONE: My Story.
And, of course, a book from Malone wouldn't be complete without scent, which is why it includes a scented page of Pomelo, the first fragrance she created for Jo Loves. When the time is right, simply rub your hand over the page to release the fragrance and bring this wonderfully clean, grapefruit-infused citrus scent to life.
SOURCE Jo Loves