Joe Megibow Joins cpap.com Holding Company as Chief Executive Officer to Accelerate Growth and Innovation

Former CEO of Casper, Purple, and Bright Cellars Brings Extensive Experience in E-commerce, Direct-to-Consumer, and Omni-Channel Leadership

HOUSTON, June 10, 2025 /PRNewswire/ -- Somnum Bene Holdings LLC, the holding company of  cpap.com, a leading direct-to-consumer provider of sleep apnea products and solutions, announced today the appointment of Joe Megibow as its new Chief Executive Officer. Joe replaces co-founder Johnny Goodman, who will transition to an active board role. This strategic leadership appointment comes as the company, backed by global investment firm Cathay Capital, accelerates its efforts to expand in the sleep health and wellness market. For over 25 years, the company has held a leading share of the U.S. CPAP ecommerce market.

Joe Megibow brings over two decades of experience in online and brick & mortar consumer businesses, with deep experience in the rapidly growing sleep economy. Most recently, he served as CEO of Casper Sleep and Bright Cellars, leading both companies through periods of transformative results that led to successful exits. Joe previously served as CEO of Purple Innovation, driving transformative digital growth, launching wholesale and owned retail brick & mortar, and expanding market share for the comfort technology company.

Megibow's background extends beyond CEO roles. He currently serves as a Board Director at Lamps Plus, the largest D2C lighting retailer in the U.S., and was previously a Board Director of Red Lion Hotel Corporation. Other notable past roles include SVP, Chief Digital Officer at American Eagle, and VP & General Manager at Expedia.com.

"Joe is a proven leader with a deep understanding of digital and omnichannel commerce, while being an expert in consumer-centric strategies," said Mark Woods, Partner at Cathay Capital. "His track record of driving growth, digital innovation, and transformative leadership across multiple high-profile companies makes him the ideal person to lead cpap.com into its next chapter as the company looks to unlock broader opportunities within the sleep economy."

In his new role, Megibow will focus on expanding cpap.com's product offerings, enhancing customer experience, and leveraging artificial intelligence and analytics to better serve the large, unmet need for obstructive sleep apnea treatment and products that help put sleep at the center of health. His appointment underscores cpap.com's commitment to providing accessible, high-quality sleep solutions to its customers.

"cpap.com has guided over two million people to healthy sleep," said co-founder, former CEO and board member Johnny Goodman. "I'm thankful to our customers, proud of our impact and honored to have built alongside this team. Joe's amazing professional history, shared values and shared vision mean we are in good hands. I'm excited to support Joe from the board as he leads us into our next phase of growth."

"I am thrilled to join cpap.com and work alongside a talented team that has built an industry leading, mission-driven business," said Megibow. "Having already worked across two sleep companies, I've learned how critically important sleep is to human health. With over 30 million people affected by sleep apnea in the US alone, approximately 80% of whom are still undiagnosed, there is enormous opportunity to both grow our business, while meaningfully improving many lives. Together, we will build on the company's strong foundation of exceptional service to significantly expand our reach in providing innovative sleep products for our customers."

About cpap.com

For over 25 years, cpap.com has been the trusted leader in the CPAP eCommerce space, dedicated to improving sleep health by offering a wide selection of high-quality CPAP equipment and resources.

As the original champion of the self-pay movement, we empower customers to take control of their sleep therapy journey — on their terms. From a simplified prescription process to unmatched customer support and the largest peer community at cpaptalk.com, we're more than a retailer — we're on a mission to guide people back to the vibrant world of good sleep.

Whether you're newly diagnosed, returning to therapy, or seeking more comprehensive support, cpap.com is your partner in rest, recovery, and reclaiming life through better sleep.

About Cathay Capital

Cathay Capital is a global private equity and venture capital investment firm supporting healthcare, technology and consumer companies throughout North America, Europe, and Asia. The firm helps middle-market companies and startups navigate opportunities for growth, international expansion, and sustainable transformation. Cathay is the partner of choice for companies aspiring to lead markets and make a positive impact. Its platform connects people with global reach and local expertise – from investors and entrepreneurs to management teams and leading corporations – to share knowledge, the tools to scale and to transform businesses.

Founded in 2007 with a strong entrepreneurial heritage, Cathay Capital now manages more than $5.5 billion in assets. It has made over 250 investments in verticals including healthcare, technology, and consumer from offices in New York, San Francisco, Paris, Munich, Berlin, Madrid, Shanghai, Beijing, and Singapore.  For more information, visit: www.cathaycapital.com.

Media Contact:

Mary Magnani, CodePR
[email protected]

SOURCE Cathay Capital