LOS ANGELES, Aug. 27, 2012 /PRNewswire/ -- OPI Products, Inc. announces John Heffner as the brand's new President & General Manager. With this change, George Schaeffer remains Founder & CEO. Suzi Weiss-Fischmann will retain her title as EVP & Artistic Director.
"We're thrilled to have John join the OPI family, as the nail industry is absolutely booming. OPI has been experiencing double digit growth both domestically and internationally," explains Schaeffer. "In welcoming John, Suzi and I will be able to increase our focus on growing the brand both from an innovative standpoint and in new markets. We're not going anywhere; we plan on being at OPI for years to come."
Heffner will manage day-to-day operations at OPI's North Hollywood headquarters, working alongside Schaeffer. Schaeffer, who will continue to travel for the company, will primarily target ongoing development, globalization and visibility of the OPI brand. Weiss-Fischmann will continue her role in leading the company's artistic direction.
Heffner brings his long-standing expertise in the beauty and nail industries to this position, most recently serving as President and CEO for Creative Nail Design (CND), where he worked for 14 years. Prior to joining CND, Heffner held multiple Sales and Marketing roles within Chesebrough Ponds USA, as well as the Procter and Gamble Company.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI's heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Currently, OPI is available in over 100 countries and retails a full line of professional items, highlighting nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, acrylics and gels – including GelColor by OPI, a revolutionary new service featuring iconic OPI colors in 100% gel formulas that cure in 30 seconds with a high-shine finish and last for weeks.
SOURCE OPI Products, Inc.