John R. Wood Company Unveils New Enhanced Brand
NAPLES, Fla., Nov. 8, 2013 /PRNewswire/ -- John R. Wood Realtors is proud to announce the release of a new brand enhancement for its Southwest Florida real estate brokerage. The brand update consists of a logo, business name, tag line and other marketing materials.
After an extensive regional search, the company enlisted the expertise of Wilson Creative Group, a full-service advertising agency in Naples, to assist with the brand enhancement process, which began during summer 2013. The result is an enhanced logo, tagline and a "DBA" business name change to John R. Wood Properties.
"It was time to fully embrace our 55-year legacy and create something timeless", states President & CEO, Phil Wood. "We're proud of this initiative, which is a great demonstration of our brand longevity in the market, and the level of expertise and personal relationships that our clients have come to expect."
The rollout of the newly enhanced brand and components began on November 6th and will continue into the next year with updates to signage, corporate image collaterals, advertising, and agent marketing materials. Additionally, a new website is scheduled to launch in early 2014 along with the firm's annual television campaign.
John R. Wood Properties is the oldest real estate company in Southwest Florida with 55 years of experience in the market. The firm has eleven offices serving the areas from Marco Island to Sanibel/Captiva, and employs over 300 agents and staff. For more information, visit www.JohnRWood.com
For more information, contact Nella DeCesare, Marketing Specialist, at (239) 659-6107.
SOURCE John R. Wood Properties
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