Johnny Rockets President and CEO Goes Undercover, on CBS's 'Undercover Boss'

John Fuller Stars in Sunday's Episode of the Hit CBS Reality Series

Dec 09, 2010, 15:41 ET from Johnny Rockets

LAKE FOREST, Calif., Dec. 9, 2010 /PRNewswire/ -- CBS has announced John Fuller, president and chief executive officer for Johnny Rockets, Inc., as the next boss to be seen undercover on the hit reality series, "Undercover Boss," Sunday, Dec. 12 (9:00 – 10:00 PM, ET/PT). Johnny Rockets is the featured company in this Sunday's episode that chronicles Fuller's undercover journey to discover how to take the popular all-American chain to the next level.


Fuller, a first-time CEO, since January, was eager to participate in the program that gave him first-time experience as a server, cook and bartender.  Fuller has also served as Johnny Rockets Chief Financial Officer, since 2008.

"I've always been a numbers guy," states Fuller. "I now know that there's no way to really understand what our restaurants need to make Guests happy - without getting in the trenches. The lessons I learned from the amazing employees who trained me were invaluable and I don't think there's a more constructive way to understand the needs of our Guests, employees and Franchise Partners than to work on the front lines."

Some of the areas the Company is addressing since the time Fuller spent working in the restaurants include: Uniforms, Training, Music, and Product Augmentation.  All of the employees who worked with Fuller while undercover will play a role in the Company's planning and implementation of these initiatives.

During Fuller's time undercover, he worked in numerous locations including Atlantic City, Uncasville, Conn., and at one of their newest sports bar-themed restaurants, in New York City.

Added Fuller, "The employees I worked alongside are not only four of the finest employees we have in our system, they are also four of the finest people I've ever met.  They are dedicated, passionate people who make outstanding brand ambassadors for us and for our Franchisees.  I'm most proud of the fact that we were able to assist each one of them, personally, and make some difference in their lives."

Johnny Rockets has approximately 300 corporate and franchise-owned restaurants in 32 states, Washington D.C., Puerto Rico and 15 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. The menu features all-American favorites, including juicy hamburgers, hand-dipped shakes and American fries. For more information about Johnny Rockets or franchising partnership opportunities go to

SOURCE Johnny Rockets