PRINCETON, N.J., March 31, 2011 /PRNewswire/ -- Jonathan Lee has joined Rosetta, the nation's largest independent digital and direct interactive agency, as Partner, Strategic and Account Planning, a new position. Most recently, Lee was the Director of Account Planning at TBWA\Chiat\Day NY.
As part of Rosetta's constant quest to elevate the quality of work and ideas it provides to its clients, Lee has been tasked with building out the account planning discipline for the agency. He will report directly to Mark Taylor, Managing Partner.
"Jonathan comes to Rosetta from one of the most revered creative agencies in the world, where he served as one of the lead strategic planners, and we're excited to have him on our team," Mark Taylor, Chief Marketing Operations Officer said. "He brings to Rosetta experience leading extremely successful planning departments and working on behalf of some of the country's top brands. We look forward to his contributions."
Lee said, "The opportunity to work for the fastest rising independent digital agency in the country is extremely exciting, and I look forward to contributing to Rosetta's continued dynamic growth and defining how account planning in its purest form can play in the digital arena."
While at TBWA\Chiat\Day NY, Lee helped create and build TBWA World Health by winning three significant clients worth $4 million in revenue in 12 months, defined the first global strategy for Michelin and ran the Vonage business.
Prior to that, Lee led the global re-branding of Samsung at FCB. His experience also includes serving as Partner at DiMassimo Brand Advertising; Planning Director at Ingalls; Senior Planner at Mullen; and Account Planner at Chiat/Day in New York, where he began his career.
Rosetta is the largest independent interactive agency in the U.S. and is ranked by Ad Age among the top ten overall. Rosetta was recently named the #1 Agency to Watch in Ad Age's Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across the country in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA.
For more information, visit www.rosetta.com.