NEW YORK, Oct. 26 /PRNewswire/ -- Jones New York, a division of The Jones Group Inc. (NYSE: JNY), today announced its participation in The Women's Conference, the nation's premier forum for women, taking place at the Long Beach Convention Center. Jones New York, the primary apparel partner of the conference, will continue its "Empowering Your Confidence" messaging with ambassador, former White House Press Secretary Dee Dee Myers, and exclusive JNY "Style Guy" Lloyd Boston. The campaign, which was launched in September, celebrates the brand's 40 years of empowering women's confidence and lives, through style.
The "Empowering Your Confidence" campaign is inspired by the tremendous impact working women have had on all aspects of American life. According to a study conducted in October 2009 by Maria Shriver and the Center for American Progress, half of all American workers are women. This study helped to inspire Jones New York's message of empowerment.
Maria Shriver, Chair of The Women's Conference, said, "We are proud to partner with organizations that support women's empowerment and look forward to having Jones New York at 2010 The Women's Conference."
Stacy Lastrina, Chief Marketing Officer of The Jones Group, said: "Jones New York has been dressing women for success for four decades; the empowerment campaign is all about celebrating our heritage. From her first suit to her first promotion, from graduation to the board room, we have been there helping women achieve their goals both in and outside of the office, and that continues to be our driving purpose. The Women's Conference is the perfect partner to help us amplify this message, and we are proud to be a part of their ongoing activities to help empower women.
Jones New York will be hosting a number of special events in order to celebrate this year's Women's Conference. Guests will have an opportunity to join Dee Dee Myers and Lloyd Boston for an official book signing at the Jones New York booth. In addition, later that evening JNY will hold a special fashion show on the main stage, commentated by JNY style guy Lloyd Boston.
The "Empowering Your Confidence" campaign includes multifaceted initiatives in media, networking and philanthropy, including a national ad campaign shot by famed photographer Annie Leibovitz in New York City's Grand Central Station, "The Little Black Book of Career Advice" which contains inspirational quotes from women across the country, the Jones New York Power Lunch hosted by Dee Dee Myers in New York last month, as well as the Empowering Your Style road show led by Lloyd Boston.
About The Jones Group Inc.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 lifestyle brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.
The Company's nationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, B Brian Atwood (L), Boutique 9, Easy Spirit, Gloria Vanderbilt, l.e.i, Bandolino, Enzo Angiolini, Nine & Co, GLO, Joan & David, Joneswear, Andrew Marc/Marc Moto (L), Kasper, Energie, Evan Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Dockers (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon and Pappagallo.
SOURCE Jones New York