Jordin Sparks Releases First Ever Fragrance Line

'Because of You' Exclusive to Hot National Fast-Fashion Retailer Dots

Oct 06, 2010, 11:00 ET from Dots, LLC

GLENWILLOW, Ohio, Oct. 6 /PRNewswire/ -- Grammy nominated, platinum recording artist and Broadway star Jordin Sparks will team with Dots this October for the premiere of Sparks' very first fragrance line, "Because of You." Dots, the best kept secret in affordable fashion-forward apparel and accessories, will be the exclusive retailer of the fragrance through November 5, 2010.

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"Because of You" is manufactured by Apra International LLC., a leading fragrance company known for creating high-quality, affordably priced celebrity/designer fragrances.

Sparks, an avid fan of fragrances, was highly involved in the development of her signature scent to ensure that it would be unique and represent her young and vibrant personality and embrace her creative force. The "Because of You" scent infuses Clementine, White Imperial Currant and Orange Blossom top notes with Orchid, Coral and Peony mid notes, along with underlying Sheer Musks, Vanilla, Amber and Woodsy base notes. Sparks' fragrance is priced at $14.95 for a 2.5 oz. Eau de Parfum, but Dots will offer it at an introductory price of just $9.50 through the month of October.

"I'm so excited for my first fragrance! I chose to partner with Dots because I love what they do for their customers, bringing them the hottest trends in fashion, accessories and fragrance at unbelievably low prices. It's amazing!" says Sparks.

Her new fragrance line, "Because of You" was thoughtfully named by Sparks to pay tribute to those who have helped her to achieve her dreams. Just as many celebrities have done, Sparks has used her fame to enact positive change. She's proven to be a role model for other women through various charity work, including her own project I'm M.A.D. Are You? campaign.

About Dots

Dots is a fashion apparel store that offers fashion trends at exceptional prices while providing the latest runway trends interpreted for everyday-wear. Dots' growth and success was founded on a passion for retail that stems from a belief that it doesn't cost a lot to look great! Today, the company is a vibrant, growing retailer with more than 400 stores within a 26 state radius. 

About APRA

Apra International LLC. is a leading fragrance company known for creating high-quality, affordably priced celebrity/designer fragrances. By introducing up and coming celebrity fragrances at affordable prices, Apra plans to carve out a piece of mass market fragrance sales by giving its consumer base something that the other leading market fragrance companies cannot offer due to their competitors' inefficient cost structure.

SOURCE Dots, LLC



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