Jouer Cosmetics Launches First Ever Pop-Up Location In Los Angeles
Beauty Brand Celebrates New Rose Gold Collection
LOS ANGELES, Aug. 22, 2018 /PRNewswire/ -- Jouer Cosmetics, a high-quality cosmetics brand that combines the best of skincare with the most covetable shades, sets to open its first ever beauty pop-up in Los Angeles on Wednesday, August 22nd. The shop, located on Melrose Place, will kick off with an exclusive grand opening event where influential attendees will experience the new Rose Gold Collection first-hand.
Born in beautiful Los Angeles, Jouer believes there is no better way to celebrate the launch of the Rose Gold Collection than to give locals the opportunity to experience the true essence of the collection in person. Christina Zilber, Founder and Creative Director, explains, "From the day we launched, our fans have been eager to shop us 'in real life'. Being an LA-native, Melrose Place has always been one of my top places to shop, people watch and grab a coffee with friends."
"The inspiration for the Rose Gold Collection was the breakaway success of the Rose Gold Lip Creme, Highlighter and Lip Topper™," expressed Zilber. "They became our best sellers and I decided to round out the collection with a gorgeous eyeshadow palette, lip gloss, eye crayon and blush duo because everyone looks great in rose gold."
Beginning August 24th, the Jouer Rose Gold Pop-Up will open its doors to the public hosting exciting activations all week long. To help kick off the launch, the first 25 fans to shop the pop-up will be treated to a free gift. Consumers will also have the chance to purchase exclusive merchandise such as t-shirts, sweats, branded pins and the coveted, in-store only signature tote bag recently given to top influencers. Additionally, shoppers will have the option to add extra personalization with custom painted monogram services for select items such as the Trousse Voyage, Pochette bags and signature tote. Keeping the celebration going, on August 25th, JadeWadey180, Beauty Influencer and long-time friend of the brand, will be hosting a 1 hour meet and greet at noon, where she will be interacting and taking photos with eager fans of the brand. In conjunction with the pop-up opening to consumers, Jouer will also be hosting an intimate dinner for digital influencers, alongside a media preview day.
You can find the following at the Jouer Rose Gold Collection Pop-Up beginning August 24th and on JouerCosmetics.com beginning August 28th. Additionally, the collection will be available on Sephora.com from September 11th.
In anticipation of a successful pop-up and based on the brand's global fanbase, Jouer plans to launch additional locations soon. Fans can follow @jouercosmetics for updates and info.
Jouer Rose Gold Collection Pop-Up Shop
8457 Melrose Place
Open from August 24th – 9-5PM
About Jouer Cosmetics:
Launched in 2008, Jouer was designed to provide a fresh, editorial view of makeup to compliment a woman's individual sense of style. From natural washes of color, to intensely pigmented, full-coverage formulas, Jouer offers supreme wearability, unmatched quality, and award-winning packaging for the modern woman.
SOURCE Jouer Cosmetics
Share this article