Joyride Dogs Surpasses $300,000 in Rescue Donations, Setting Sights on $1 Million Goal

The pet brand behind Joyride Harness and Joyride's Kitchen expands its long-term giving to animal rescues nationwide.

LOS ANGELES, Oct. 7, 2026 /PRNewswire/ -- Joyride Dogs, the pet brand serving over one million dog parents, announced today that it has surpassed $300,000 in monetary and product contributions to animal rescues and welfare organizations. Founded nearly a decade ago, the company continues to weave philanthropy directly into its growth, working toward a long-term goal of $1 million in rescue support.

What began in founder and CEO Sam Pezeshki's small Hollywood apartment with the flagship Joyride Harness—the original side-ring no-pull harness—has evolved into a full-scale pet lifestyle brand. Joyride recently expanded into canine nutrition with Joyride's Kitchen, offering high-quality dog food, treats, and chews made with just one single ingredient.

"Giving back is fundamental to how we operate," said Sam Pezeshki, Founder and CEO of Joyride Dogs. "We built this company out of a love for dogs. As our business expands, our capacity to support dogs in need must grow alongside it. Every purchase is an opportunity to make a tangible impact for rescues doing critical work on the ground."

Joyride Dogs prioritizes hands-on, grassroots rescues where contributions make an immediate difference. Key giving initiatives include:

• Rescue of the Month: Spotlighting a selected organization each month and donating a portion of sales to support their work while raising awareness across Joyride's community.
• Direct Supply Support: Donating harnesses, gear, treats, food and supplies directly to rescue dogs awaiting adoption.
• Platform Amplification: Using the brand's reach to share rescue stories and encourage adoptions.

As Joyride Dogs scales both its Joyride Harness and Joyride's Kitchen lines, supporting rescue dogs remains central to its mission.

To learn more about Joyride Dogs or nominate a rescue partner, visit https://joyrideharness.com/pages/paw-it-forward.

About Joyride Dogs

Founded by Sam Pezeshki, Joyride Dogs makes life better for dogs and the people who love them. Best known for the Joyride Harness—the original side-ring no-pull harness used by over one million dog parents—the brand also includes Joyride's Kitchen, a line of single ingredient treats, toppers, food, and chews. Through its ongoing initiatives, Joyride has donated over $300,000 to animal rescues nationwide.

Media Contact:
Deb Carpanzano
[email protected]

SOURCE Joyride Dogs