JPalmer Collective Provides up to $5 Million Line of Credit to Lioness, a Female-Led Functional Snack Brand

Financing supports Lioness's growth while advancing a commitment to women-led, better-for-you CPG companies

NEW YORK, Sept. 16, 2026 /PRNewswire/ -- JPalmer Collective (JPC), an asset-based lending (ABL) firm focused on women-led and high-growth consumer brands, today announced the closing of a $1 million asset-based line of credit line – expandable up to $5 million – to Lioness, the first functional fruit snack made specifically for women, with functional ingredients designed to support every part of her day. The partnership brings together two women-led companies, and both leaders point to that shared perspective as central to why the deal came together. The facility funds working capital, debt reduction and growth initiatives.

Transaction at a Glance

• Borrower: Lioness
• Lender: JPalmer Collective
• Facility: $1 million asset-based line of credit, expandable up to $5 million
• Use of proceeds: Working capital, debt reduction and growth initiatives
• Sector: Food and beverage
• Strategic focus: Women-led, better-for-you CPG
• Leadership: Jennifer Palmer, founder and CEO of JPalmer Collective, and Nicky Jackson, founder and CEO of Lioness

Now in Target and Sprouts Stores

Lioness was founded by Nicky Jackson, a former senior executive at Kellogg's and PepsiCo and founder of RangeMe, the platform that transformed how CPG brands are discovered by retailers across the U.S. Lioness launched in June 2026, in more than 1,900 Target locations and online at Target.com, Amazon, and TikTok Shop, and launched in 330 Sprouts stores in August. The single-serve functional fruit snacks include Energy, PickMeUp, and Calm, designed to serve specific moments in a woman's typical day.

Why JPC Backed Lioness

"Our business is deeply relationship focused. Yes, we look at balance sheets and projections, but just as important, we have to believe in the team and genuinely want to work alongside them. Nicky is a rock star, an experienced entrepreneur who knows how to build a brand, a woman and mom passionate about creating something women need, and a founder who saw a gap in the market and is solving it," said Jennifer Palmer, founder and CEO of JPalmer Collective. "We got in early with Lioness, right as it was hitting shelves, and we broke a few of our own rules to make it happen. This deal didn't fit into our traditional box. But when we see something special, we trust our gut and figure out how to make it happen. Having spent years working with female founders and CPG companies, I knew immediately Lioness was one of those moments, and we got creative so we could be the partner that helps Nicky take the brand as far as it can go."

Why Lioness Chose an Asset-Based Line of Credit

Launching in 1,900+ Target stores and 330 Sprouts locations demonstrates the product's viability and demand, but it also increases the need for working capital to fulfil orders.

"While the amount of venture capital you can raise can seem tantalizing, there are trade-offs: the time it takes, the control you give up, and even the risk of raising more than you need. I knew I wanted to retain control of Lioness and have access to flexible financing that would support our growth and scale with us," said Nicky Jackson, founder and CEO. "JPC's focus on supporting women founders paired with their deep knowledge of the better-for-you CPG space sealed the deal. I don't think it's a coincidence that Jenn and I were connected three separate times by people in our network who all suggested we had similar philosophies and should work together."

JPC's Commitment to Women-Led CPG Brands

Since inception, JPC has committed to at least 50% of its portfolio being women-owned and -led businesses. The firm has a specific focus on natural products and CPG companies.

About JPalmer Collective

JPalmer Collective is a specialty asset-based lending (ABL) firm providing customized commercial finance solutions to high-growth companies that fall outside traditional lender criteria. Founded in 2023 by Jennifer Palmer, a commercial finance veteran, former president of the Secured Finance Network (SFNet), and an honoree on Inc.'s 2026 Female Founders 500 list, JPC delivers white-glove service and a consultative approach to women-led businesses, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity. The firm is a leading voice on women's access to capital and on financing strategies for emerging consumer, food, and beverage brands.

Learn more at jpalmercollective.com.

About Lioness

Lioness™ is the first functional fruit snack made for women, with functional ingredients designed to support every part of her day.

Learn more at dailylioness.com.

SOURCE JPalmer Collective