STAMFORD, Conn., April 3, 2017 /PRNewswire/ -- Juicy Juice®, the iconic kids' beverage brand, today announced a year-long campaign dedicated to celebrating 100% family time moments and the parents and other grown-ups who make them happen. To help, Juicy Juice has signed on Meredith Sinclair, author of "Well Played: The Ultimate Guide to Awakening Your Family's Playful Spirit," to share tips for making the most of family time. Juicy Juice has also announced a national search for self-appointed "Chief Family Time Officer," one of whom will win a Luxury Included® family vacation to a Beaches Resort in Jamaica or Turks & Caicos.
"This year, Juicy Juice celebrates 40 years as a brand that has always been committed to kids and helping families make good choices," commented Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Company. "Through this 100% Family Time campaign, we are excited to take that one step further by offering our busy consumers a resource to find helpful tips and even more ways to make the most of their family time together."
With more parents working today, time is at a premium, and most parents say they do not get to spend enough quality time with their kids. In fact, according to a recent Pew Research Center report1, more than half (56 percent) of all working parents say the balancing act is difficult. Among working mothers with a college or post-graduate degree, 70 percent say it is difficult for them to balance work and family life.
"We want to help parents make the most of the time they have together with their families, and not feel pressured to find more time in their day or week," said Sinclair. She offered a few tips to get started:
- Share the responsibility for 100% family time: Empower kids to ask parents to turn off their phones so everyone can be 100% tuned-in to each other and the activity.
- Create a "Creativity Cupboard": Somewhere in your home organize craft materials, blank paper and more. You do not have to run to the store and spend money; some of the best materials are recycled ones. Try this upcycled DIY craft using empty Juicy Juice boxes, for example.
- Make meal prep family time: Get the kids involved in dinner or snack time with easy-to-make recipes for busy families.
- Be flexible: Family time can take the form of a conversation or game on a 10-minute ride to school or the grocery store. Push for carpool time to be a "no phone zone." Those quick trips to and from school and during errands are the perfect opportunity for light-hearted conversations that connect the "what-did-you-do-today" dots.
The Search for the "Chief Family Time Officer"
Juicy Juice also announced today a nationwide search for moms, dads and other grown-ups who help find the fun amid busy schedules. To enter, parents and others can visit www.JuicyJuice.com/FamilyTime and upload a photo depicting a favorite family time activity along with their family time tip. Nine first prize winners will receive a month's supply of Juicy Juice and a copy of Sinclair's book, while one grand prize "Chief Family Time Officer" winner, determined by fan vote, will be selected to receive a month's supply of Juicy Juice and the ultimate family time getaway – a four-day/three-night Luxury Included® vacation for a family of four to a Beaches Resort in Jamaica or Turks & Caicos.
Parents can visit www.JuicyJuice.com/FamilyTime for complete contest rules, family time activities and recipes.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids' juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
About Meredith Sinclair
Meredith Sinclair M.Ed., is an author, television contributor, and play expert. She is the author of the book "Well Played, The Ultimate Guide To Awakening Your Family's Playful Spirit" (Harper Collins 2016) and is a regular family lifestyle contributor to the Today Show, Home and Family and Fox and Friends. Meredith has been featured on The Steve Harvey Show, The Meredith Vieira Show and is a parenting blogger for the Huffington Post. A former elementary school teacher with a master's degree in Education, she is passionate about improving people's lives by spreading the importance of play. Meredith writes about play, parenting and various other topics at her website www.meredithplays.com. She lives in Los Angeles with her husband and their two sons
About Beaches Resorts
With three spectacular locations in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate getaway for every member of the family. With outrageous waterparks, XBOX® Play Lounge, the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs, Certified Nannies, Butler service, Red Lane® Spas, Aqua Centers with expert PADI® certification and training; and free Wi-Fi, Beaches Resorts provides more quality inclusions than any other resort company on the planet. As a proud sponsor of Sesame Street, Beaches Resorts also offers the Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. Beaches Resorts are also the perfect place for family gatherings from reunions and special birthdays to FamilyMoons®, Beaches' signature destination wedding and vow renewal program. Beaches Resorts is part of family-owned Sandals Resorts International (SRI), which includes Luxury-Included® Sandals Resorts and is the Caribbean's leading all-inclusive resort company. For more information about the Beaches Resorts difference, visit www.beaches.com.
1"How American parents balance work and family life when both work." Pew Research Center, Washington, D.C. (November 4, 2015). http://www.pewresearch.org/fact-tank/2015/11/04/how-american-parents-balance-work-and-family-life-when-both-work/.
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SOURCE Juicy Juice