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Julie Matic Joins DKC As Digital Lead

Award-Winning Former SVP, Digital Strategy at Cohn & Wolfe to Lead Digital Strategy of Agency's Creative, Digital Content and Experiential Marketing Unit, HangarFour


News provided by

DKC

Sep 20, 2018, 15:13 ET

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NEW YORK, Sept. 20, 2018 /PRNewswire/ -- DKC, a full-service public relations, digital communications and content production company and one of the top 10 independent PR agencies in the U.S., announced today the appointment of Julie Matic as Senior Vice President, Digital Lead of HangarFour, the agency's full-service creative, digital content and experiential marketing unit. 

Julie brings with her nearly 20 years of agency experience delivering best-in-class integrated marketing & communications strategy with a focus on digital strategy. She joins from Cohn & Wolfe, where she spearheaded digital strategy for the consumer and multicultural practices as part of the agency's global Digital Innovation Group. During her tenure, she architected industry-lauded campaigns for PANDORA Jewelry, Gillette, and Colgate-Palmolive's brand portfolio. She's designed successful digital conversion-centric products such as Social Selling, Agile Marketing, and Social Recruiting for category leaders in CPG, food & beverage, lifestyle, sports, and health & wellness sectors.

"Julie's extensive brand marketing and strategic digital experience, coupled with her strong leadership background, creative approach and track record with business development make her the perfect fit to take over the leadership of our digital practice at HangarFour," said Sean Cassidy, president of DKC. "Julie will play an integral role in growing our digital practice, managing digital strategy for client brands and connecting digital to all aspects of our clients' businesses, driving growth opportunity."

"DKC's purposeful growth in client services, talent and importantly, the commitment to digitally-driven creative communications with the launch of HangarFour has been impressive," said Julie Matic. "I look forward to advancing the digital imperatives of HangarFour to help lead DKC and the industry in the space."

About DKC
Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago, Washington, DC and Miami, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, executive positioning, crisis management, public affairs, original content development, event production, advertising and branding. The agency's diverse client roster includes Fortune 100 companies, entrepreneurs, non-profits and creative individuals across a broad range of industries. For more information, visit www.dkcnews.com.

SOURCE DKC

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