July Marks Record OnStar Navigation Requests

DETROIT, Aug. 11 /PRNewswire/ -- OnStar subscribers requested more than 2 million routes in July, a monthly record of direction-seeking blue button pushes. And what was the most often sought destination?

The nearest Wal-Mart.

In fact, nearly 40,000 navigation requests routed subscribers to the retailer across the United States and Canada.

"Whether we route our subscribers to their favorite store or to a new restaurant to meet up with a friend, we are committed to providing drivers with useful and convenient services that make the driving experience a simple, safe and efficient one," said Scott Kubicki, vice president of subscriber services, OnStar.

"During this summer's busy travel season, our live advisors provided navigation service in record numbers and we expect to see a steady climb in navigation volume," Kubicki said.

With more than 13 million points of interest from which to choose, the top 10 most-requested destinations in July were:

1. Wal-Mart
2. Holiday Inn
3. Home Depot
4. Walgreens
5. Marriott
6. McDonald's
7. Bank of America
8. Starbucks
9. Target
10. Hampton Inn

OnStar's Turn-by-Turn Navigation connects subscribers to a live advisor who finds the destination being sought and sends audio directions to the vehicle that are played through the stereo. Turn-by-Turn Navigation allows subscribers to keep their hands on the wheel and eyes on the road as they safely reach their destination.

OnStar eNav makes it easy to pre-plan travel. Subscribers can visit Google Maps or MapQuest to plan a trip and have destinations sent to their OnStar system. Once in the car, subscribers simply press their vehicle's OnStar phone button to access voice-guided commands to select their pre-planned route. Turn-by-Turn Navigation or the subscriber's navigation screen then takes over to guide the way.

Subscribers driving a GM vehicle with a screen-based navigation system have access to OnStar Destination Download through which directions are remotely downloaded to the navigation screen. With Destination Download, there is no need to pull over and enter a specific destination. In fact, if a subscriber doesn't know the address, advisors can look it up and help subscribers safely navigate to their destination.    

About General Motors

General Motors, one of the world's largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 205,000 people in every major region of the world and does business in some 157 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling.  GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.

About OnStar

OnStar, a wholly owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 30 MY 2010 GM models. OnStar provides services to more than 5.7 million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and Shanghai General Motors, provides services in China. More information about OnStar can be found at www.onstar.com. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category.

SOURCE General Motors