Just in Time for Awards Season, the Hair Care Brand of the Entertainment Industry, Giovanni Eco Chic Beauty™, Launches First Purple Line for Bombshell Blondes

Color Chic™ Purple Shampoo, Conditioner and Foam for Lightened Hair Features Good-For-You Actives: Argan, Avocado and Coconut Oils, Biotin, Apple Cider Vinegar, Aloe Vera and Keratin

LOS ANGELES, March 13, 2025 /PRNewswire/ -- As the entertainment industry awards season unfolds, Giovanni Eco Chic Beauty™ earned its E.G.O.T. status backstage styling the tresses of the biggest stars in TV, music and film at the Emmys, GRAMMYS, Oscars and Tonys, they have released the Color Chic(™) Purple Shampoo, Conditioner and Leave-In Hair Styling & Toning Foam for bombshell blondes, the grey-maned, silver foxes, and white-as-the-driven-snow-locked. The one-two-three punch clean and nourish haircare line reduces brassiness, yellow and orange tones, brightens blonde and gray hair colors, infuses deep hydration for frizz control and refreshes lightened hair to its color radiance. The shampoo, conditioner and foam retail for $13.99 each and are available at Amazon, GiovanniCosmetics.com, as well as 15,000 retailers in the U.S. including Albertsons, Costco, Kroger, Sprouts, Whole Foods and other grocery, drug, mass, health, spa and salon partners.

The Color Chic line is formulated to infuse hair with oils that intensely moisture the violet pigments that help neutralize unwanted tones that occur as color ages.

"I love Giovanni products because they are salon-quality and incredibly efficacious," said Make-Up Artists & Hair Stylists Guild Award-nominated celebrity stylist Sean James. Celebrity stylist to the pewter-tressed Jamie Lee Curtis, James continues: "Lightened hair needs special attention to keep it the same color as when it was applied. When I need hair to stand up, sit down, be sculpted, shined, for a demanding day on the set, this is the brand that I and my industry pro colleagues turn to."

Aside from Giovanni's 46-year legacy in the entertainment industry, the brand is America's #1 haircare line in the naturals category. The actives in Giovanni's Color Chic line include Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Punica Granatum (Pomegranate) Extract, Betula Alba (Birch), Bark/Leaf Extract, Biotin, Hibiscus Sabdariffa Flower Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Panthenol (Pro-Vitamin B5) and more.

About  Giovanni Eco Chic Beauty™ - Born on the Sunset Strip in 1979, Giovanni began as a bold vision from hairdresser Arthur Guidotti, who crafted salon-quality formulations and shared them with studio stylists at MGM, Fox and Paramount.  Arthur's son, James, then catapulted Giovanni to become the #1-selling hair care brand in the U.S. natural products industry (SPINs data) and built upon their early backstage reputation to wildly blossom backstage professional use. Today it is the brand that shampoos, nourishes, sculpts, and finishes celebrity tresses on more than 300 television, film, music and theatre productions, is the styling brand backstage at the Oscars, Emmys, GRAMMYS, Tony Awards, and film festivals globally. Giovanni sells over 175 SKUs in 15,000 retailers in 30+ countries, including brushes, combs, styling accessories, body, and beard care and is also a veteran-owned business. Headquartered in Los Angeles, California, Giovanni manufactures its Leaping Bunny-certified products in the U.S.

Press Contacts:
Kathleen Gonzales / Alyson Dutch
[email protected]
310.766.4471 (temporary office phone while our Malibu offices are rebuilt after the Palisades fire)

SOURCE Giovanni Eco Chic Beauty