JUST™ Introduces JUST water, Changing Bottled Water for the Better

Paper-based bottle and ethically sourced water agreement with Adirondack Watershed Cities disrupt status quo

Sep 01, 2015, 08:00 ET from JUST

GLENS FALLS, N.Y., Sept. 1, 2015 /PRNewswire/ -- JUST™ Goods, Inc. ("JUST") today announced the launch of JUST water -- 100% spring water in an innovative paper-based bottle as the first of what the company plans to be many products that fairly source renewable materials and are priced to be accessible to all.  As part of its inaugural rollout, JUST water will soon be available nationwide at Whole Foods Market and OTG airport locations.

"We look forward to offering consumers a different type of packaged water that feels as good as it tastes," said Grace Jeon, JUST CEO. "From our environmentally sensitive packaging to our community-centric approach to our affordable price point, our hope is to support an inclusive mission of being better for everyone."

The 100% spring water comes from the Glens Falls watershed, which is protected through a landmark ethically sourced water agreement between JUST and Glens Falls, New York.  JUST will pay six times the municipal rate for the water it uses, while ensuring that total usage is less than three percent of the excess watershed.  

In addition to the landmark ethically sourced water agreement, JUST water is debuting in the U.S. a unique paper-based bottle from Tetra Pak. The paper is certified according to the Forest Stewardship Council (FSC) standard which guarantees both traceability and the responsible management of the forests, where new trees replace the ones that are harvested. "Our partnership with JUST has been years in the making," said Brian Kennell, President and CEO of Tetra Pak U.S. and Canada. "JUST has been extremely conscientious in their product development process and we anticipate JUST water to have strong mainstream appeal."

Through an exciting launch partnership, JUST water is rolling out nationally in Whole Foods Market stores in the U.S.  It will be accessibly priced at $0.99 for a 16.9 ounce carton.  And travelers can find the new carton water throughout airports at OTG properties to include CIBO Express® Gourmet Markets.

"We support companies with purpose. Those who seek to change the world for the better," said Errol Schweizer, Executive Global Grocery Coordinator, Whole Foods Market. "We're excited to be supporting the launch of JUST water and helping to bring attention to the environmental and social opportunities around water."

JUST water is the first product from JUST, a company with the mission to create socially and environmentally impactful products at an accessible price.

"JUST water is better for everyone: for the environment, for the wonderful Glens Falls community which we now call home, and for our customers who can support a mission of sustainability through their daily purchases," said Jeon.

About JUST
Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visit: www.justbetter.com.  

About Whole Foods Market
Founded in 1978 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) is the leading retailer of natural and organic foods, the first national "Certified Organic" grocer, and uniquely positioned as America's Healthiest Grocery Store™. In fiscal year 2014, the Company had sales of approximately $14 billion and currently has 422 stores in the United States, Canada, and the United Kingdom. Whole Foods Market employs approximately 90,000 team members and has been ranked for 18 consecutive years as one of the "100 Best Companies to Work For" in America by Fortune magazine.

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com.

Tetra Pak and PROTECTS WHAT'S GOOD are trademarks belonging to the Tetra Pak Group.

For more information, contact:


Cindy Tanenbaum

Cindy Tanenbaum


Logo - http://photos.prnewswire.com/prnh/20150831/262601LOGO