JustBrand Limited Acquires Venture Heat, Expanding Leadership in Heated Apparel Innovation

PHILADELPHIA, Sept. 4, 2025 /PRNewswire/ -- JustBrand Limited, a leader in heated apparel and wearable technology, is proud to announce its acquisition of Venture Heat, one of the original pioneers in battery-heated gear. This strategic move strengthens JustBrand's position as the largest heated clothing company in North America, signaling the next chapter in its commitment to safety, performance, and innovation in the heated wearables market.

With a proven portfolio that includes consumer-favorite brands such as The Warming Store, ActionHeat, Gerbing, AlphaCool, and Chaheati, JustBrand Limited continues to redefine comfort for outdoor enthusiasts, workers, and adventurers alike. The addition of Venture Heat, known for its cutting-edge technology and reputation, aligns perfectly with JustBrand's mission to deliver premium heated clothing across retail, tactical, and industrial sectors.

"Venture Heat has been a respected innovator in this category for over two decades," said Justin Silverman, Co-CEO of JustBrand Limited. "Their team brings a wealth of product knowledge and technical expertise that will elevate our capabilities and help us move even faster to serve our customers and partners."

"This acquisition is more than a brand addition—it's a cultural fit," said Brandon Singer, Co-CEO of JustBrand Limited. "We share the same commitment to quality, performance, and innovation. Adding Venture Heat unlocks exciting opportunities to expand our product line and expand into new markets."

Venture Heat's product line includes heated jackets, gloves, motorcycle gear, and waterproof heated diving vests. The brand's strong foundation in technological innovation will bolster JustBrand's R&D capabilities, enabling faster product development across its whole portfolio.

What This Means for Customers and Partners:     

• Retail Growth: JustBrand's products are now available in 5,000+ retail locations, including DICK'S Sporting Goods, Bass Pro, Lowe's, Academy Sports, and Scheels. The addition of Venture Heat will enhance offerings in both brick-and-mortar and online retail.
  
  
• Expanded Product Lines: Venture Heat's product development team and technologies will integrate with JustBrand's manufacturing and design resources, accelerating time to market for new collections of battery-heated gear.
  
  
• Global Reach: With customers in North America, Europe, and Asia, the combined company will better serve international markets through improved distribution and category leadership.

About JustBrand Limited:

Headquartered in Philadelphia, JustBrand Limited is the parent company behind a portfolio of category-defining heated and cooling brands, including ActionHeat, Gerbing, AlphaCool, and Chaheati. Known for its rapid innovation, deep retail relationships, and direct-to-consumer strength, JustBrand is on a mission to make heated clothing and cooling apparel safer, smarter, and more accessible for everyone.

For more information, visit https://www.justbrandlimited.com or follow us on LinkedIn, Instagram, and Facebook.

SOURCE JustBrand Limited